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Resources
BrandsRolls-Royce Ghost is here (November 21, 2009)
Kerala is a major pit stop for Mahindra FirstChoice (November 13, 2009)
Mr Ramanujam Sridhar; Mysore University (November 12, 2009)
Frito Lay plans ‘mega consumer engagement’ (November 07, 2009)
Fortifying Britannia’s brands (November 05, 2009)
German brand to retail thru Shoppers Stop (November 05, 2009)
‘It’s a fallacy that in India it is always about low price’ (November 05, 2009)
Allen Solly extends brand to innerwear, fragrances (October 14, 2009)
Allen Solly extends brand to innerwear, fragrances (October 14, 2009)
Thukral to head Essar branding (October 08, 2009)
Coke’s fizzy ride in India (October 02, 2009)
Coromandel International lines up Rs 1,200-cr capex (September 26, 2009)
Jarden in talks to take over brands in home appliances segment (September 24, 2009)
Sleeping with the enemy? (September 24, 2009)
‘Mobile phones will push next drive of social communication’ (September 24, 2009)
Learning from the downturn (September 24, 2009)
Nation-less airline brand on radar: IATA Director (September 21, 2009)
Magna could steer Opel to low-cost route in India (September 18, 2009)
Bharti bets on brand, service to stand out in the crowd (September 16, 2009)
Esprit takes the affordable route (September 12, 2009)
‘Focus is on new markets, new media and consumer insights’ (September 10, 2009)
Damco: Banking on India to power growth in global operations (September 07, 2009)
VF Arvind scouting for retail partners (September 04, 2009)
Barista Coffee to add 100 stores in India (September 04, 2009)
“The idea of a brand is different from branding” (September 03, 2009)
Packaged in history (September 03, 2009)
Why Indians love advertising (August 27, 2009)
Budweiser enters North Indian market (August 27, 2009)
Lornamead to unwrap Yardley soaps soon (August 25, 2009)
‘Incredible India’ heads for Oscar, Grammy (August 17, 2009)
Bajaj Auto to focus on dual brand bike strategy (August 14, 2009)
Not so simply South (August 13, 2009)
India will rise as brand owners rather than as brand creators (August 13, 2009)
Sweetening the treat (August 13, 2009)
Witco expects to shed old baggage with new plans (August 11, 2009)
Bond with the West (August 07, 2009)
Jockey, Page Ind in 20-yr pact (August 03, 2009)
Going strong at 50 (July 30, 2009)
Arvind banks on retail chains to push new apparel brands (July 25, 2009)
Greenply opens retail studio (July 25, 2009)
‘Longevity makes brands iconic’ (July 23, 2009)
Creme de la Cartier (July 17, 2009)
Poor man’s jewellery taxed higher than the real (July 12, 2009)
Mudra launches new agency for brand-building (July 09, 2009)
Hyundai to start diesel engine production by next year-end (July 08, 2009)
A brand in public life (July 02, 2009)
Chennai Super Kings bats for India Cements in western markets (June 28, 2009)
No pulp fiction (June 18, 2009)
Hello and hard sell (June 11, 2009)
Weak sales of energy drink Milo prompt Nestle to drop brand (June 06, 2009)
Frito-Lay launches biscuit brand Aliva (June 05, 2009)
Apollo’s Vredestein buy enhances global presence (May 23, 2009)
Ms Sujatha , CEO, Suvai Ice Creams, Coimbatore; Bannari Amman Institute of Technology, Sathyamangala (April 29, 2009)
Godrej Tyson looks to enter ready-to-eat segment (April 23, 2009)
Steam it up! (April 23, 2009)
Titan has the ‘fibre’ to counter cheap imports (April 22, 2009)
Building locally relevant brands (April 16, 2009)
Narrate your product story (April 16, 2009)
HC restrains Gufic from using Cliniq brand name (April 15, 2009)
Groupe Danone to sell its stake in Britannia to Wadias (April 07, 2009)
Adani Wilmar revamps brands (March 23, 2009)
Parle Agro takes on Pepsi in ‘nimbu pani’ segment (March 18, 2009)
Unilever steps up drive to cut costs at global level (March 14, 2009)
GSK leverages Horlicks brand to enter new categories (March 13, 2009)
Infiniti Retail to open 20 more Croma stores (March 13, 2009)
Artd’inox scaling reach to include OEMs, private labels (March 06, 2009)
‘An opportunity in reverse’ (February 19, 2009)
Arvind looks to sell apparel through own Web sites (February 07, 2009)
Thriving on discount? (January 29, 2009)
Nalli unveils premium brand (January 24, 2009)
Apparel retailers keen to wrap up more business (January 22, 2009)
Oil power (January 22, 2009)
UB finds Cobra Beer ‘over-valued’ (January 14, 2009)
United Spirits may review stand on excise barriers for foreign brands (January 06, 2009)
Lifestyle retailers upbeat despite fall in growth rates (January 06, 2009)
Brand India (January 05, 2009)
Emami working on fresh brand strategy, campaign (January 03, 2009)
Brand revolution or evolution (November 19, 2009)
The economic deconstruction of Brand Sachin (November 19, 2009)
Brand Mumbai: Grace under fire (November 12, 2009)
When brands resurrect great men (November 12, 2009)
Pedalling to a new lifestyle (November 12, 2009)
A run for their money (November 05, 2009)
Paths of success (November 05, 2009)
Brushing up Brand Babu (October 29, 2009)
Kaati’s ready to roll (October 29, 2009)
Air India grounded, Brand Bapu flies high (October 15, 2009)
Licence to bill (October 15, 2009)
With plans just Fab (September 17, 2009)
Does one have to force India to cheer? (September 17, 2009)
Why is my favourite brand going downhill? (September 03, 2009)
Serving up an Ace (September 03, 2009)
Born in the USA (August 27, 2009)
Paving the way (August 20, 2009)
You may not need what’s hot (August 20, 2009)
An ageless proposition (August 06, 2009)
Glitter of the golden brands (July 23, 2009)
Godrej gets going (July 16, 2009)
On a super luxury jaunt (July 16, 2009)
Casio casts a wider net (July 16, 2009)
All for brand chatter (July 02, 2009)
Bikers on a new high (June 25, 2009)
When simple isn’t easy (June 04, 2009)
Top brands, top trends (May 14, 2009)
Acute privatisation, more acute ‘commonisation’ (May 07, 2009)
Dealing with pet peeves (May 07, 2009)
Gateway to a new brand (April 30, 2009)
Break-out brands (April 30, 2009)
HUL brews a bigger business (April 23, 2009)
‘Nano’ is a good brand name (April 23, 2009)
A new, improved Satyam? (April 23, 2009)
Straddling categories (April 09, 2009)
Of wristwatches and powerful ideas (April 09, 2009)
It’s about the team, silly! (April 09, 2009)
Marketing the transformation (March 26, 2009)
Philips sees the bigger picture (March 26, 2009)
Stepping into new territory (March 19, 2009)
A brand on the Fastrack (March 12, 2009)
Brand sceptics? (February 26, 2009)
Brands need to ... (February 19, 2009)
Turning shoppers into buyers (February 12, 2009)
The show goes on (February 12, 2009)
Too good a crisis to waste! (January 29, 2009)
Giving depth to Pond’s (January 22, 2009)
Drawing up a game plan (January 22, 2009)
Who is better? You or me? (January 08, 2009)
The tale of six brands (January 08, 2009)
How to stay recession-proof (January 01, 2009)
Looking back, looking ahead (January 01, 2009)
What brands need to do (January 01, 2009)
Tata to shed tea tag for beverage bag (September 02, 2009)
The Budget as a brand (July 09, 2009)
Mera World retail brand in Bangalore (May 12, 2009)
Muslin to retail Editor brands (November 19, 2009)
Brand loyalty, the result of consumer focus (November 18, 2009)
Building strong people brand is key lesson from recession (November 16, 2009)
Luxury brands are back to wooing Indian customer (November 12, 2009)
Pumping up the cycle market (November 12, 2009)
Cadbury to focus on ‘power brands’ (November 10, 2009)
McNally Bharat Engg gets new logo (November 10, 2009)
Rolex India sales tick up 25% (November 08, 2009)
Yardley to complement Wipro portfolio (November 06, 2009)
Newer brands pep up smartphone market with lower prices (October 31, 2009)
Asterix still a blockbuster, 50 years on (October 30, 2009)
Future Brands unveils lingerie brand Mohena (October 30, 2009)
German appliances brand Miele enters India (October 30, 2009)
Pavers launches Staccato brand (October 23, 2009)
Coke wins case against Bisleri for Maaza brand name (October 21, 2009)
Raymond withdraws Notting Hill from metros (October 15, 2009)
DLF unit to bring DKNY brand to India (October 13, 2009)
USP — Ticking, a la Titan (October 11, 2009)
Brands bowled over by Champions League tournament (October 09, 2009)
Café Coffee Day gets new brand identity (October 07, 2009)
Ford’s nameplate to extend to lifestyle merchandise (October 06, 2009)
Social networking sites attract brand campaigns (September 30, 2009)
Lamborghini accessories enter India (September 22, 2009)
Reliance Retail scouting for non-food FMCG brands (September 17, 2009)
Brand Factory eyes 20% sales growth this year (September 11, 2009)
Brand Jet flying into turbulence? (September 10, 2009)
Tilaknagar’s IMFL tie-up in Tamil Nadu (September 06, 2009)
ITDC to let two hotels use brand Ashok (August 29, 2009)
Emami plans to use Chlorophyll for integrating Zandu brands (August 28, 2009)
Zapp’s festival gesture (August 25, 2009)
Allen Solly goes for a younger look (August 22, 2009)
Lotto to launch two brands (August 22, 2009)
Artd’inox to scale up supply to private labels (August 20, 2009)
Saris set to go global as World Bank gives thumbs-up (August 19, 2009)
Taj re-brands Maldives property under Vivanta (August 17, 2009)
Godrej Sara Lee to ‘Hit’ fumigation services (August 14, 2009)
CavinKare set to acquire snacks brand in Rs 50-cr deal (August 05, 2009)
‘Nano’ fever grips Tata cos (August 04, 2009)
Van Heusen wants to be a complete lifestyle brand (August 04, 2009)
Fossil to relaunch OyzterBay brand (August 04, 2009)
Post exit, Sara Lee to pay Godrej for licensed brands (July 28, 2009)
Samsung sees rapid shift to top-end models (July 16, 2009)
Jyothy Labs to exit venture with Ekta Kapoor (July 16, 2009)
Jewellery major Rajesh Exports consolidates retail brands (July 15, 2009)
No recession at Cartier (July 12, 2009)
Boggi looking to launch range for Indian market (July 09, 2009)
Arrow to re-enter women’s western wear segment (June 30, 2009)
Italian coffee brand steams into Bangalore (June 26, 2009)
Reid & Taylor to cut exports, seek domestic fit (June 26, 2009)
Intel rides on Atom to target Net-connected devices market (June 26, 2009)
Tata Tele rolls out GSM under Tata Docomo brand (June 25, 2009)
‘Coimbatore is promising destination for investors’ (June 24, 2009)
Parle Agro enters snack food segment (June 24, 2009)
Cama Motors launches new business (June 17, 2009)
The retailer challenge (June 17, 2009)
Tata Tea to integrate its beverages brands (June 12, 2009)
It’s now Barista Lavazza (June 11, 2009)
IPL effect: India Cements to score more with CSK brand (June 11, 2009)
IPL-2 raises stocks of franchises (June 09, 2009)
Bhatt explains why associate banks should pay royalty to SBI (May 29, 2009)
Retailers bet on private labels (May 04, 2009)
GVK One to host mega brands (May 01, 2009)
Google most valuable global brand: BrandZ study (May 01, 2009)
Brandscapes to devise Tata Group’s brand strategy (April 24, 2009)
Mont Blanc pens India strategy (April 24, 2009)
Santoor is top toilet brand in South (April 23, 2009)
Modi Revlon ties up with French firm (April 23, 2009)
Van Heusen seeks a bigger fit in market (April 22, 2009)
Bharti Telesoft is now Comviva (April 17, 2009)
India Cements banks on IPL II to drive image (April 16, 2009)
Tata brands hitch a ride on Nano (April 16, 2009)
Futurebrands to spread reach of private labels (April 13, 2009)
New-look Holiday Inn in India by early next year (April 09, 2009)
Hampshire Hotels to expand in India under Dream brand (April 05, 2009)
Berggruen Hotels to expand ‘Keys’ brand (April 03, 2009)
Accor to expand hotel network (April 03, 2009)
PUMA to build on cricket merchandise, sponsorship (April 02, 2009)
M&M focuses on multi-brand growth strategy (April 02, 2009)
Phoenix not to renew contract with Carlson Group (April 01, 2009)
Heinz extends Complan brand to muesli (March 31, 2009)
Macallan to sell vintage whisky in India (March 28, 2009)
DKNY to debut in India (March 28, 2009)
HUL to set up ‘experiential’ kiosks under Lipton (March 27, 2009)
UB working on developing new brands (March 21, 2009)
Ozone Group pins hopes on Nomarks brand (March 21, 2009)
Brand campaign planned for Indian marine products (March 07, 2009)
Brand awareness drive for Chennai Super Kings (March 07, 2009)
Kohinoor Foods plans a big push for Basmati (March 06, 2009)
Future Brands to take licensing route for brand expansion (March 03, 2009)
Allied Blenders & Distillers plans complete makeover (March 03, 2009)
Fastrack extends brand to new youth segments (February 25, 2009)
Slumdog win seen as big boost to Brand India (February 24, 2009)
US brand Tampico to be launched here (February 15, 2009)
Piaggio launches used vehicle biz (February 11, 2009)
Tharanco buys golf apparel brand Greg Norman (February 07, 2009)
Bajaj Electricals decides against white goods foray (February 05, 2009)
Shilpa Shetty, partner pick stake in Rajasthan Royals (February 04, 2009)
Kerala to adopt 3-brand strategy for new IT parks (January 30, 2009)
Milma, Eastern are most popular brands in Kerala (January 29, 2009)
M&M to drive speciality retailing biz via global brands (January 22, 2009)
Rasna to launch retail outlets in Mumbai, Delhi (January 18, 2009)
Thai hotel chain to promote five-star properties in 5 years (January 18, 2009)
A lesion on the image of Brand Satyam (January 09, 2009)
High duty on luxury products a stumbling block: Cartier (January 07, 2009)
Malabar, Mahendra open diamond store (January 06, 2009)
Statistical significance (November 16, 2009)
Digital media players on consolidation mode (November 05, 2009)
Exporters flay curbs on branded sesame oil (October 14, 2009)
Exporters flay curbs on branded sesame oil (October 14, 2009)
The timeless appeal of a real hero (October 03, 2009)
PepsiCo to launch lifestyle merchandise (September 17, 2009)
FMCG industry set for 20-30% growth on increased rural demand (June 20, 2009)
Kyndal takes JV route to bring in foreign brands (January 30, 2009)
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