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Columns
  • Blame it on NAcc! (November 15, 2009)
  • Why thinking too hard is bad (November 08, 2009)
  • Why cash gifts buy luxury goods (November 01, 2009)
  • Will money motivate your child? (October 25, 2009)
  • Taking risk… to avoid losses (October 11, 2009)
  • What drives bargain sales (October 04, 2009)
  • Can algos capture human emotions? (September 27, 2009)
  • Driven by dread factor (September 20, 2009)
  • Spotlight on you? (September 13, 2009)
  • Why price increase is good (September 06, 2009)
  • Can money buy you happiness? (August 30, 2009)
  • Obsessive compulsive Internet disorder (August 23, 2009)
  • Prompting bikers to wear helmets (August 16, 2009)
  • House money effect and discount coupons (August 09, 2009)
  • All-inclusive pricing (August 02, 2009)
  • Brains or bull market? (July 26, 2009)
  • Suffering from the endowment effect (July 19, 2009)
  • Swayed to donate (July 12, 2009)
  • Driven by ‘hot state’ (July 05, 2009)
  • Choice irrationality (June 28, 2009)
  • Overcoming painful decisions (June 21, 2009)
  • Extortion fee (June 14, 2009)
  • Ant behaviour at auctions? (June 07, 2009)
  • The strange case of bistromathics (May 31, 2009)
  • Delaying gratification (May 24, 2009)
  • Why we pay more with credit cards (May 17, 2009)
  • Grandparentonomics (May 10, 2009)
  • When a discount sale is bad news (May 03, 2009)
  • Suburban living (April 26, 2009)
  • Nudge yourself to eat healthy (April 19, 2009)
  • Pay-as-you-like policy (April 12, 2009)
  • Power of social networks (April 05, 2009)
  • Helping you diet (March 29, 2009)
  • The tipping model (March 22, 2009)
  • Psychology of cash discount (March 15, 2009)
  • Workers’ strike and Ultimatum Game (March 08, 2009)
  • Psychology of ‘greatest ever’ (March 01, 2009)
  • Economic prescription from neuroscientists (February 22, 2009)
  • Do you self-handicap? (February 15, 2009)
  • Moral hazard and traffic discipline (February 08, 2009)
  • All about parenting (February 01, 2009)
  • Broken window theory (January 25, 2009)
  • Why we aren’t conscious hypocrites (January 18, 2009)
  • Self-justification (January 11, 2009)


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