|
|
Resources
AdvertisingAd Club-BL Quiz goes online (December 31, 2002)
SSC&B wins four Golden Awards (December 27, 2002)
A friendlier lagaan to shipowners' rescue? (December 23, 2002)
WPP Media bags best agency award (December 18, 2002)
Can FBI net the cyber-fugitive? (December 14, 2002)
News channel revenues grow faster than viewership (December 13, 2002)
R.K. Swamy's new COO (December 03, 2002)
`Agencies need to spend more on acquiring knowledge' (November 28, 2002)
Low-involvement, my foot! (November 28, 2002)
Mudra takes plunge into DM with One-to-One (November 23, 2002)
MTR plans slew of new products — Unveils national ad campaign, new-look logo (November 19, 2002)
Looks do matter (November 14, 2002)
For reaching out better (October 21, 2002)
`Brand focus' helps Whirlpool growth (October 11, 2002)
Timex signs up Kapil for TV ads (October 10, 2002)
Watch this `exchange' offer (October 08, 2002)
`Ads, promos the only way to gain brand equity' (October 04, 2002)
`A smaller agency can deliver more bang for the buck' (September 26, 2002)
Death of a super salesman (September 19, 2002)
Branding without advertising (August 22, 2002)
Anand Mahindra a model? (August 19, 2002)
Where cricket gains and society loses (August 19, 2002)
Simply surrogate (August 16, 2002)
Hutch on a hi (July 18, 2002)
Pepsi ropes in Kaif to endorse soft drinks (July 16, 2002)
`Sensex 30 companies up promotional expenditure' (July 06, 2002)
Sports not game enough for channels (June 10, 2002)
A rose by any other name... (June 03, 2002)
Shekar Swamy wins alumni award (June 01, 2002)
Shekar Swamy wins alumni award (June 01, 2002)
FCB-Ulka chief on global board (May 29, 2002)
Coke, Pepsi cross swords over ad ratings too (May 28, 2002)
Coke, Pepsi cross swords over ad ratings too (May 28, 2002)
Whytehall plans ad blitz (May 22, 2002)
Bad ads put off people: Study (May 18, 2002)
Kareena to star in Pepsi's new ad (May 07, 2002)
Shoppers' Stop ads take a leaf from buyers' moods (April 30, 2002)
TV campaign launched to fight diarrhoea N. India (April 17, 2002)
`Advertising alone doesn't build a brand' (April 04, 2002)
Accounting for every minute at work, the O&M way (March 29, 2002)
Pepsi, Coke up ante on bottled water -- New plants, ad campaigns on anvil (March 27, 2002)
Coca-Cola drops prices (March 16, 2002)
Hallmark looks to improve ratings (March 13, 2002)
Mid-Day turnover may dip on lower adspend (February 23, 2002)
FCB-Ulka merges Net, DM in new media offering (February 21, 2002)
The more the merrier in TV circuit (February 11, 2002)
Weddings: Back to newspaper ads? (January 25, 2002)
`AXN is the leader in the reality TV genre in India' (January 24, 2002)
Limca to get fresh lease of life -- Sonali Bendre to endorse the brand (January 22, 2002)
Saying it with wit (December 26, 2002)
`Mami' Mia! (December 19, 2002)
Keep ads for hi-tech simple (December 12, 2002)
The fizz in finance ads (December 12, 2002)
Keep ads for hi-tech simple (December 12, 2002)
The fizz in finance ads (December 12, 2002)
Advent of merchandising (December 05, 2002)
It's not just cricket (November 28, 2002)
Balance is vital (November 28, 2002)
What's the big idea? (November 21, 2002)
Fee is the future (November 14, 2002)
It's a guy thing too! (October 24, 2002)
The ethnic way of communication (October 24, 2002)
Swamy & synergy (October 17, 2002)
Height of madness (October 17, 2002)
Different strokes (October 17, 2002)
Swamy & synergy (October 17, 2002)
Height of madness (October 17, 2002)
Different strokes (October 17, 2002)
Piyush & PrasoonSpeak (October 10, 2002)
The Passion in ads (October 10, 2002)
The madness continues (October 10, 2002)
Have more sugar
Piyo more chai
Guzzle more eggs ... (October 10, 2002)
Brand pollution (October 03, 2002)
The mad, mad ad world (October 03, 2002)
Market not ripe for pharma ads (October 03, 2002)
With designs to be cool (October 03, 2002)
Brands must fulfil consumer needs (September 26, 2002)
All for a fee (September 19, 2002)
Ads and sensitivity (September 19, 2002)
Consumer insights count (September 12, 2002)
Ambushes a war tactic (September 05, 2002)
All about ambushes (September 05, 2002)
Comparisons aren't odious (August 29, 2002)
Promos are all in the game (August 15, 2002)
When size begets size (August 08, 2002)
B2B copywriting (August 01, 2002)
A fair way of advertising (August 01, 2002)
Selling simplicity (July 11, 2002)
People, fun and Lowe (July 11, 2002)
Ogilvy's gold haul at Cannes (July 04, 2002)
Kids see the big picture (June 27, 2002)
Comparison's fun, mud-slinging ain't (June 27, 2002)
Not all young & beautiful (June 06, 2002)
Campaign-centric to customer-centric (May 23, 2002)
In society's interest (May 23, 2002)
Best ad formula is not to have one (May 23, 2002)
Celebs need to be at home with the trade (May 16, 2002)
Finding their fee (May 16, 2002)
Shocking to connect (May 09, 2002)
Life insurance with seasoning (April 25, 2002)
Advertising is one element of marketing mix (April 18, 2002)
A win-win situation (April 11, 2002)
`Before and after' magic (April 11, 2002)
Lion's share of mind and market (April 11, 2002)
Taking a screen test (April 11, 2002)
When media brands advertise (April 11, 2002)
Keep it simple (April 11, 2002)
Tailor-made for success (February 28, 2002)
Thinking ads in local lingo (February 28, 2002)
And the Oscar goes to Ogilvy (February 21, 2002)
Physician, publicise thyself (February 14, 2002)
Speaking the right lingo (February 14, 2002)
My favourite campaigns (February 07, 2002)
What's spun could be honest (January 31, 2002)
On effective advertising (January 24, 2002)
These are a few of my favourite films (January 24, 2002)
When ads get emotional (January 17, 2002)
Beating the ban (January 10, 2002)
Lankan ploy (January 10, 2002)
Getting to the skin of it (January 10, 2002)
The signs of the times (January 10, 2002)
Film-makers have a field day in Pollachi (November 15, 2002)
Music cos sing ad jingles to battle blues (October 21, 2002)
Wanted: Advertisers with `true' spirit (October 13, 2002)
Wanted: Advertisers with `true' spirit (October 13, 2002)
In-film ads are multi-crore bets (September 24, 2002)
Celeb endorsement is toss-up for cos (August 23, 2002)
Cricket: High stakes for all — BCCI looks for second team (August 21, 2002)
The Sachin turbo charge (July 30, 2002)
Ad guys home in on unpaid dues (May 03, 2002)
Tangy war on pulp is no fiction (April 26, 2002)
HTA on fire at SPARK 2002 (March 24, 2002)
Ad agencies must pay TV channels in 75 days (March 12, 2002)
What's good for HP is bad for ad agencies (February 03, 2002)
What lies behind the ad? (December 09, 2002)
When `creative' came under pressure... (December 31, 2002)
Now JK Tyre takes on MRF — Writes to Advertising Council (December 28, 2002)
Call waiting? (December 27, 2002)
Initiative Media billings cross Rs 1,000 cr — New business, client growth help buck slowdown (December 27, 2002)
Saying it with wit (December 26, 2002)
Pepsi to break new commercial (December 26, 2002)
RMG David to break ground in `promising' medium radio (December 25, 2002)
JK Tyres claim to top slot misleading: MRF (December 25, 2002)
Escotel launches SMS Edge for advertisers (December 25, 2002)
How the ad industry can win back its respect (December 24, 2002)
RK Swamy/BBDO bags IOC's auto fuels, Indane accounts (December 24, 2002)
Reliance Infocomm set for 4 m sq ft outdoor splash (December 21, 2002)
P&G's Magic Moments (December 21, 2002)
No entry for celebrities (December 19, 2002)
Coca-Cola may dump Life ho to aisi campaign — Thanda matlab rural campaign top dra (December 19, 2002)
Direct seller Modicare plans ad campaign (December 17, 2002)
The fizz in finance ads (December 12, 2002)
The fizz in finance ads (December 12, 2002)
Minto-O `cool' campaign to give brand salience (December 11, 2002)
TNS takes ad testing device online (December 11, 2002)
What lies behind the ad? (December 09, 2002)
Goodlass Nerolac piggybacks on Mohanlal starrer (December 09, 2002)
Deepa Kakkar joins RK Swamy BBDO (December 05, 2002)
Two-wheeler cos biggest spenders on press ads — Computer education ads slip to 15th from third s (December 03, 2002)
Cola war enters new territory — Pepsi woos thanda matlab creator (December 02, 2002)
`Bush to cup', is how Tata Tea says it (November 29, 2002)
Amaron's TV ads `clutter-busters' (November 28, 2002)
Local flavour proves perfect pitch for Spice (November 21, 2002)
TV channels among biggest ad spenders in print media (November 20, 2002)
`Chennai Dreams' by Coke (November 20, 2002)
Arun Nanda on Y&R's global governing body (November 20, 2002)
Labour paints (November 20, 2002)
On top of the world (November 20, 2002)
Max New York launches new ad campaign (November 19, 2002)
O&M to create Titan watch ads for European markets — Six multilingual print ads to build image (November 16, 2002)
JWT bags Fairever, Euro gets Nyle account (November 15, 2002)
Weekender wears attitude on sleeve (November 15, 2002)
Film-makers have a field day in Pollachi (November 15, 2002)
Good life for whom? (November 15, 2002)
Agencies find new ways to beat cuts in adspend (November 15, 2002)
Ad campaign on AIDS (November 14, 2002)
Red & White Awards ads shift focus (November 12, 2002)
Bluechip Fund ads target the cautious ones (November 09, 2002)
Deluxe Green Label relaunched (November 08, 2002)
O&M links payment to client's sales growth (November 08, 2002)
Seagram signs on eight cricketers to endorse Royal Stag (November 06, 2002)
ACC gets clean chit from MRTPC (November 01, 2002)
RPG pulls Wings from Lowe; Rubecon gains (November 01, 2002)
Madison opens new division (October 29, 2002)
15 per cent still the norm, says AAAI (October 29, 2002)
Aggressive marketing (October 28, 2002)
Siyaram to stick with Boris Becker ads (October 26, 2002)
Euro RSCG bags three new accounts (October 25, 2002)
Pondy beckons with new ad campaign (October 25, 2002)
Dull outlook dampens advertisers' spirits too (October 23, 2002)
O&M affiliate rmg david's chief quits — Plans to start new ad agency (October 16, 2002)
Showcasing Santro in a drive to push Wagon R (October 16, 2002)
Wanted: Advertisers with `true' spirit (October 13, 2002)
Wanted: Advertisers with `true' spirit (October 13, 2002)
Optimum Media bags Yamaha account (October 12, 2002)
Ad campaign to position CRDi engine (October 11, 2002)
Procter & Gamble chief at ISA helm (October 10, 2002)
Army hopes ads for quality recruits will be a winner (October 10, 2002)
Ad agencies team up for better work ethics (October 08, 2002)
RK Swamy BBDO to keep Raymond man complete (October 08, 2002)
Fevicol ad fest to go on air (October 05, 2002)
Arvind shelves plans for Arrow TV commercials (October 04, 2002)
Karnataka move to regulate hoardings (October 04, 2002)
Is that platinum you're wearing? (October 04, 2002)
O&M rediscovers consumer connect (October 03, 2002)
Bollywood bigwigs to drive Escorts into hinterland (September 30, 2002)
Sony drive to draw MAXimum eyeballs (September 28, 2002)
CavinKare, Fountainhead part ways — Rs 15-cr Fairever, Nyle ad account to move (September 27, 2002)
`Anything can happen' with surrogate ads (September 27, 2002)
SC warning on eco pollution — Karnataka Govt begins inventory of rock ads (September 27, 2002)
Hutch ads to focus on online services (September 27, 2002)
B&L eyes more users with contact lens campaign (September 26, 2002)
Duroflex puts romance on the mattress (September 26, 2002)
In-film ads are multi-crore bets (September 24, 2002)
ColorPlus account may stay with Rubecon (September 24, 2002)
Hoardings on the move, a new trend? (September 21, 2002)
Hidesign breaks new ad campaign — To open exclusive store in US (September 21, 2002)
Big screen lures the smaller ones ... (September 20, 2002)
Ads and sensitivity (September 19, 2002)
Liberty Shoes taking steps to `gauge consumer response' — Earmarks Rs 6 cr for ad campaign (September 19, 2002)
Ogilvy Outreach upbeat on vision (September 19, 2002)
All for a fee (September 19, 2002)
McDowell executes a good `shot' (September 17, 2002)
SSC&B mulls venturing into packaging graphics (September 14, 2002)
Online ad gallery MagIndia to archive outdoor campaigns (September 13, 2002)
The fading of Gandhi (September 13, 2002)
Ravi Kant is ASCI Chairman (September 13, 2002)
Cable operators, SET battle it out (September 12, 2002)
Bollywood, cricket stars take field with Pepsi — New TV commercials set to break (September 12, 2002)
TVS `behind Sachin, beyond pact' (September 12, 2002)
Champions Trophy: India to field the best (September 10, 2002)
Advertisers tune into FM radio (September 09, 2002)
Pulling soft strings for the animals (September 08, 2002)
HTA to revert to original J Walter Thompson name (September 04, 2002)
Broadcasters, advertisers in talks over service tax (September 04, 2002)
`Get consumer insight right to keep industry ticking' (September 04, 2002)
Tata Salt seeks larger market (September 04, 2002)
Pepsi, Coke told to pay Rs 50,000 `on the rocks' (September 03, 2002)
Service tax row to blank out TV ads (September 03, 2002)
Madura Garments to cut ad spend this year (September 03, 2002)
Transparent consumer loan advertising (September 01, 2002)
MRTPC rejects `Sundrop' plea against Marico (September 01, 2002)
Institute for ad studies soon (August 24, 2002)
Celeb endorsement is toss-up for cos (August 23, 2002)
Prasar Bharati baits with bonus ad time (August 22, 2002)
Perfetti rejigs ad accounts — Three brands move to O&M (August 21, 2002)
Top cricketers in `Team Samsung' — To endorse product range (August 20, 2002)
Mobile goes up (August 20, 2002)
Baba wave (August 16, 2002)
`We'd rather be the pirates than the navy' (August 15, 2002)
Pizza Hut set to break `flip' campaign (August 13, 2002)
Surrogate advertising — IBF to set up code for self-regulation (August 13, 2002)
Parryware's new campaign soon (August 13, 2002)
Liquor cos ask channels to take off surrogate ads (August 09, 2002)
When size begets size (August 08, 2002)
Kenstar suspends impugned ads (August 07, 2002)
Euro-RSCG bags new clients (August 07, 2002)
Awards for excellence in advertising (August 05, 2002)
`External' watch on surrogate ads likely (August 03, 2002)
SSC&B bags Grand Gold (August 02, 2002)
Publicis may bag Maggi ad account (July 24, 2002)
Surrogate ads: Channels seek time (July 23, 2002)
Coke allowed to air Sprite ad (July 23, 2002)
Rs 10-cr ad spend for Electrolux washing machines (July 21, 2002)
Initiative Media bags Sara Lee TTK account (July 20, 2002)
LIC hikes ad budget to Rs 110 cr (July 18, 2002)
TV channels use radio for promos (July 17, 2002)
Mediacom seeks alliances with smaller agencies (July 16, 2002)
Burson Marsteller, Genesis PR tie up (July 13, 2002)
Idea Cellular draws up ad strategy (July 12, 2002)
Consumer electronics cos spend more `below-the-line' (July 12, 2002)
CavinKare changes tack to challenge HLL strategy (July 10, 2002)
Court directs Pepsi to stop airing Lehar Soda ad (July 09, 2002)
Liquor cos in spirited battle against ban on surrogate ads (July 09, 2002)
Ministry takes a hard look at surrogate ads (July 04, 2002)
Prasar Bharati to cross-sell channels (July 03, 2002)
Rs 20-cr ad spend to add sting to Scorpio (June 29, 2002)
Tea campaigns find no place on Web (June 26, 2002)
WorldSpace sees no threat from FM radio (June 21, 2002)
Estelle jewellery plans multimedia campaign (June 20, 2002)
Hoarding for the birds (June 19, 2002)
Interface Comm gets a facelift, targets Rs 300-cr billings (June 18, 2002)
After fairness creams, HLL, CavinKare in shampoo war (June 15, 2002)
Pester power draws new ads to Cartoon Network (June 14, 2002)
Chennai agency gets rare honour (June 11, 2002)
HLL developing new campaign for Hamam (June 07, 2002)
Zee takes on saas with its celebs -- Campaign launched to target advertisers (June 06, 2002)
Coke-Pepsi in legal battle (June 02, 2002)
Outlook not to react to The Week's campaign (May 31, 2002)
Flex skins go scarce in Chennai (May 30, 2002)
Growing up... on Thums Up and Pepsi's Lehar soda? (May 23, 2002)
Enfield banks on nature to sell Thunderbird (May 21, 2002)
Where humour is serious business (May 17, 2002)
Spider-Man (May 17, 2002)
Where humour is serious business (May 17, 2002)
Spider-Man (May 17, 2002)
Coke hopes to steal thunder with new thanda campaign (May 11, 2002)
Enterprise Nexus wins three new accounts (May 03, 2002)
Ad guys home in on unpaid dues (May 03, 2002)
Aha! Pepsi, Yahoo tie-up for campaign (April 30, 2002)
Ad Club Madras office-bearers (April 28, 2002)
For the billionaire boys (April 26, 2002)
Pepsi celebrates Sachin at 29 (April 25, 2002)
Telecom battle hots up (April 24, 2002)
A tall order? (April 23, 2002)
FCB Ulka takes media research tool worldwide (April 23, 2002)
AC majors hike ad budgets this summer (April 20, 2002)
Downturn makes Profad prudent (April 19, 2002)
Zee plans separate feed for West Asia (April 19, 2002)
Can Fin Homes ad gets clean chit (April 18, 2002)
Benetton to say it with Colors in India (April 18, 2002)
FCB Ulka pegs growth at 15% (April 17, 2002)
Ad account moves to FCB Ulka (April 13, 2002)
Taking wing in media buying (April 12, 2002)
Setting sights high (April 12, 2002)
Digital plug (April 10, 2002)
Sprite's new ad spoofs on Pepsi's Big B-Sachin film (April 09, 2002)
Handbills inside dailies make good business (April 09, 2002)
`Friendship' phone lines buzz with controversy (April 06, 2002)
O&M on a constant voyage to discover consumer insights (April 03, 2002)
Leo Burnett to work for foreign clients (March 30, 2002)
Accounting for every minute at work, the O&M way (March 29, 2002)
Zip phones evolve as new ad medium (March 28, 2002)
`Media innovation can overcome ad clutter' (March 27, 2002)
Mouli's among 5 agencies to handle S Rly account (March 27, 2002)
HTA on fire at SPARK 2002 (March 24, 2002)
Aha! A Coke counter (March 23, 2002)
Move for sign-boards in Kannada (March 21, 2002)
HTA Mumbai wins new clients (March 19, 2002)
Contract, JWT Co team up for specialised communication (March 19, 2002)
Tea Board moves ad council to stop Dandi salt campaign (March 19, 2002)
Weston TV set to make a comeback (March 16, 2002)
MRTPC dismisses plaint against Cox & Kings ad (March 14, 2002)
`Niche publications offer value to advertisers' (March 14, 2002)
`Hungry kya' campaign gets Grey angry (March 13, 2002)
Coca-Cola begins Sprite campaign (March 12, 2002)
Ad Club Madras awards ceremony (March 12, 2002)
Ad agencies must pay TV channels in 75 days (March 12, 2002)
Fifth Estate bags Mahindra Park account (March 12, 2002)
O&M bags `agency of year' at Abby awards again (March 12, 2002)
HTA bags Helios account (March 09, 2002)
Bcom3 deal brings 3 Indian agencies into Publicis fold (March 09, 2002)
Rasna stirs up an image change (March 09, 2002)
DY&R group plans healthcare communications co in India (March 08, 2002)
Coke's adspend highest (March 08, 2002)
O&M markets Ogilvy eco-villages in Kodai (March 07, 2002)
Pepsi draws up summer strategy for 7 Up (March 07, 2002)
Kama Sutra campaign rated best (March 06, 2002)
Kapur now O&M's Vice-Chairman (March 06, 2002)
BPL opts out as TV channels hike rates for `replay bug' (March 06, 2002)
Radio jingles online (March 02, 2002)
A `big idea', but not good enough? (February 26, 2002)
HTA is `agency of the year' (February 23, 2002)
Pepsi set to launch new TV promos (February 22, 2002)
Toonz bags FMCG accounts (February 22, 2002)
Mindshare launched in India (February 21, 2002)
Aishwarya Rai to star in Coke summer campaign (February 21, 2002)
Nilgiris traders say Dandi ad is anti-tea; to boycott (February 20, 2002)
Samsung to roll out new print ads (February 19, 2002)
Negative campaign against tea (February 17, 2002)
Tata Salt, HLL's Annapurna cross swords over ad (February 14, 2002)
There's money in this method (February 13, 2002)
'Unlimited' campaign by Maharashtra (February 12, 2002)
More agencies choose to stay away from Triple A awards (February 07, 2002)
Tour operators start ad blitz (February 06, 2002)
What's good for HP is bad for ad agencies (February 03, 2002)
Pantene wins packaging award (February 01, 2002)
A new Law for Home Trade brand (February 01, 2002)
Net-based promos planned for PlayStation -- Tie-ups with TV channel for co-branded game packs (January 31, 2002)
Helpline for ad world (January 30, 2002)
Get going, says travel ad campaign (January 29, 2002)
Ad industry growth dips a whisker -- HTA tops agency sweepstakes again (January 23, 2002)
UB tie-up with fashion designer (January 23, 2002)
We'll support AAAI from outside: O&M (January 22, 2002)
INS cautions members on LML ads (January 19, 2002)
Kamal Oberoi is HTA President (January 17, 2002)
Hallmark in pact with MediaScope (January 16, 2002)
UB plans Rs 1-cr ad campaign in AP for ice beer (January 10, 2002)
Godrej Agrovet plans `Real Good' campaign (January 10, 2002)
Air Sahara TV campaign to feature Saurav Ganguly (January 08, 2002)
Ad campaigns featuring supreme heads (January 04, 2002)
Tata bid to consolidate group's media buying (January 02, 2002)
Debate over Taj Mahal tea ad continues (January 01, 2002)
Transparent consumer loan advertising (September 01, 2002)
Is this the start of the `best of' ads? (October 13, 2002)
Is this the start of the `best of' ads? (October 13, 2002)
Year : 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
|
|
RSS Feeds