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Resources AdvertisingSrikkanth to endorse Aurofood's VitaMilk biscuit (December 31, 2004) It happened this Brand Year (December 30, 2004) Big Bang 2004 ad awards (December 02, 2004) `Good reputation valuable asset to any company' (November 25, 2004) VIP plans new retail chain for its premium brands Scouts for new agency to promote Carlton (November 23, 2004) `Brands need to give way to lovemarks' (November 22, 2004) Ad Club confers distinguished service award on CavinKare CMD (November 11, 2004) AdEx guide on print ad layouts (November 10, 2004) Child labour (October 29, 2004) Misleading ads (October 27, 2004) Ad avoidance highest among key target groups, says study (October 21, 2004) Stori plans Rs 2.5-cr ad spend; to open 40 stores by 2006 (October 14, 2004) `Ad world's major concern is direct advertisers' (October 14, 2004) Bates CEO Agarwal resigns (October 13, 2004) AAAI plans to award African, Asian agencies (October 07, 2004) Aaren Initiative launches outdoor planning software; new office (September 29, 2004) Goutam Rakshit is new Chairman of ASCI (September 17, 2004) Colvyn Harris to be next CEO of JWT (September 16, 2004) Zain Raj is Euro RSCG Chicago's marketing chief (September 16, 2004) MRUC to study efficacy of outdoor media (September 15, 2004) `WPP's acquisition of Grey has no implications for India' (September 14, 2004) `We'll be the Creative Agency of the Year' (August 26, 2004) Sales jobs not many takers around (August 21, 2004) `... reflects ethos of Indian advertising' (August 12, 2004) Emami rolls out first ad campaign with Bachchan (July 07, 2004) Chlorophyll to develop hotel brand indiOne (July 01, 2004) Emami appeals against HC order on Amritprash TV commercial (June 24, 2004) `Last few years were good for advertising' (June 10, 2004) Warning logo no major problem for cigarette cos Beedi, gutka makers say changing design diffic (May 31, 2004) Coimbatore based Sasi Advertising bags awards (May 31, 2004) Why do firms persist with ineffective ads? (May 27, 2004) BL in Mumbai (May 13, 2004) Every vote has a cost, but what about its value? (May 10, 2004) `Mr & Mrs Tobacco,' (May 06, 2004) Optimum Media Solutions launches Brandcast unit (May 04, 2004) From Down Under, with finesse (April 29, 2004) Big B bats for Samajwadi Party (April 22, 2004) O&M study urges brands to support modern moms (April 21, 2004) Mundkur resigns from Everest Advertising (March 26, 2004) TV ads aid non-durables sales most in Kerala (March 26, 2004) Mahesh Chauhan appointed President (March 26, 2004) Write the best headline, every time (March 25, 2004) A study in diversity (March 22, 2004) Monica Tata to head Turner India advertising sales (March 19, 2004) A hardcore professional (March 18, 2004) Ramanathan, Menezes join Mudra Comm (March 16, 2004) Retail, FM radio lend Spark to Ad Club awards (March 16, 2004) O&M study urges marketers to stop `goading' kids (March 06, 2004) Does Lycra have it? (March 04, 2004) When a wordsmith was struck dumb (March 04, 2004) Institutionalise `Shining India' campaign (February 28, 2004) Don't give 15 per cent to the agency (February 26, 2004) Front page (February 20, 2004) Love-hate relationship with advertising (February 19, 2004) A different hue (February 05, 2004) Taking its fashion forward (January 29, 2004) Endorsing a tax (January 13, 2004) An eminently forgettable year (December 30, 2004) Is Indian advertising missing the BPO bus? (December 30, 2004) India Shining to Sensex Climbing (December 30, 2004) More on ABCI (December 23, 2004) `Eternal' campaign (December 23, 2004) A different focus (December 16, 2004) Triple A Awards (December 16, 2004) Pushing the envelope (December 09, 2004) Cashing in on the card (December 09, 2004) What drives car ads (December 09, 2004) The bold new world of P3P (December 02, 2004) News in the news (December 02, 2004) And, which channel did you see it on? (December 02, 2004) The grey market (November 25, 2004) Partying, Mumbai ishtyle (November 25, 2004) Saying it direct (November 18, 2004) Coming into its own (November 11, 2004) The Lee attitude (November 11, 2004) Going THANDA? (November 11, 2004) The eyes have it (November 11, 2004) Working the great outdoors (November 04, 2004) Subhas Ghosal (November 04, 2004) An `honest' statement (November 04, 2004) Effie Awards (October 28, 2004) The fee good factor? (October 28, 2004) Air India (October 21, 2004) Victoria's People (October 14, 2004) In-sourcing is `In!' (October 14, 2004) Guha new INS chief (October 07, 2004) Your daily cuppa (October 07, 2004) A piece of HISTORY (October 07, 2004) Diamonds in the desert (October 07, 2004) Chairman Mike (September 30, 2004) Needed: A savings behaviour model (September 30, 2004) Adding to it (September 30, 2004) Adding to it (September 30, 2004) Adding to it (September 30, 2004) Chairman Mike (September 30, 2004) Needed: A savings behaviour model (September 30, 2004) Chairman Mike (September 30, 2004) Needed: A savings behaviour model (September 30, 2004) Ad Club Contest (September 23, 2004) Inspired! (September 23, 2004) Heading towards intensive care? (September 16, 2004) Family matters (September 16, 2004) What the devil? (September 16, 2004) The steel show (September 16, 2004) AAAI update (September 09, 2004) The devil's new suit (September 09, 2004) The return of the East India Company? (September 09, 2004) Money in action (September 09, 2004) Getting back on track (September 09, 2004) Optimistic offering (September 02, 2004) Golden Oldies (September 02, 2004) The power of communication (August 26, 2004) The advertising you deserve (August 26, 2004) Ring in the new (August 26, 2004) Jubilee campaign (August 19, 2004) New York Festivals (August 19, 2004) Ad Club Bombay turns golden (August 12, 2004) AAAI-Prem (August 12, 2004) Getting younger (August 05, 2004) A credible proposition (August 05, 2004) Asia. Whither India? (August 05, 2004) New face at AAAI (July 29, 2004) Writing right (July 29, 2004) Ek dum story (July 22, 2004) Panasonic projects `cool' (July 22, 2004) Prem se (July 22, 2004) When it all adds up (July 22, 2004) The Emvies are here! (July 15, 2004) Staying connected (July 08, 2004) Can't at Cannes? (July 08, 2004) All in a day's work (July 01, 2004) Real good ads for chicken (July 01, 2004) Cannes congrats (July 01, 2004) More on Cannes (June 24, 2004) Marketing that mobile (June 17, 2004) Leo and Lions (June 17, 2004) In fine fettle (June 17, 2004) More josh (June 17, 2004) Cool dreams, affordable ACs (June 10, 2004) Mumbai's monsoon (June 10, 2004) Setting up Shop (June 10, 2004) RAPA Awards (June 03, 2004) The security policy (June 03, 2004) The business of newscasting (June 03, 2004) India whining or agency bashing? (May 27, 2004) Chalo Beijing (May 27, 2004) The perfect occasion (May 20, 2004) Divya Bhaskar (May 20, 2004) Now the West is won (May 20, 2004) In Ash's shoes (May 20, 2004) The 'desi' appeal (May 06, 2004) All about features and options (May 06, 2004) Retro-fit. `Wakaw!' (May 06, 2004) Mirchi awards (May 06, 2004) Salaam Mumbai, Salaam Piyush (April 29, 2004) For a foreign finish (April 29, 2004) Smart `off-season' advertising (April 29, 2004) Terms of endearment (April 29, 2004) Small is powerful (April 29, 2004) For more pester power (April 22, 2004) The right recipe (April 22, 2004) Best wishes (April 22, 2004) Feeding twin passions (April 15, 2004) Covering rude shocks (April 15, 2004) AAAI gets creative (April 15, 2004) 1pointsize's large ambition (April 08, 2004) No dirt, cheap (April 08, 2004) The surrogate business (April 08, 2004) It also serves (April 08, 2004) It's the feel good factor (April 01, 2004) Branded healthcare (April 01, 2004) High tech will change advertising (April 01, 2004) Marriages made on the Net (April 01, 2004) Mumbai Mosaic (April 01, 2004) Shipments and more (March 25, 2004) Associating with the world (March 25, 2004) Uncharacteristic behaviour (March 25, 2004) Bringing something to the party? (March 11, 2004) The great outdoors (March 04, 2004) Tugging at heartstrings (March 04, 2004) Getting it right! (February 26, 2004) Walking on air (February 19, 2004) The political `campaigns' (February 12, 2004) Changing face (February 05, 2004) AIR-tight! (February 05, 2004) Golden apples (January 29, 2004) Great ad ... now what was that product again? (January 29, 2004) Where has the joy gone? (January 29, 2004) What's with the WORD? (January 15, 2004) Making shoppers spot (January 08, 2004) A requiem to 2003 (January 01, 2004) Ad industry makes gains despite Diwali slump (November 13, 2004) BJP, Congress to raise their poll pitch on TV channels (April 14, 2004) Political parties can advertise on TV channels: SC (April 14, 2004) Godfrey Phillips sees nothing surrogate here (March 31, 2004) O&M launches B2B practice (October 27, 2004) The mad ad world (September 10, 2004) Ozone sends legal notice to HLL on fairness cream ad (December 31, 2004) News, South grab attention (December 31, 2004) Unconventional advertising media gather steam (December 31, 2004) IMAG to spread wings in Asia (December 23, 2004) Span Communications bags Taj promotion account (December 21, 2004) Correction (December 21, 2004) Award for Sasi Advertising (December 17, 2004) `TV channels spend most on newspaper advertising' (December 16, 2004) India-Bangladesh cricket series no big deal for advertisers (December 12, 2004) "360 win" for O&M (December 11, 2004) Skincare product cos double print ad spends (December 09, 2004) BSNL moves ASCI against Airtel advertisement (December 08, 2004) JL Morison to seek services of healthcare ad agency (December 07, 2004) Lifestyle's new identity (December 02, 2004) Domino's eyes maiden profit this fiscal To raise ad budget by 20 pc (December 01, 2004) Advertisers' connect to Indian diaspora in US (November 30, 2004) Sugar confectionery sector cuts adspend (November 30, 2004) Local, retail advertisers dominate radio (November 30, 2004) New Boroplus ad featuring Big B (November 27, 2004) AAAI plans awards for African, Asian agencies (November 26, 2004) Cybermedia Dice account goes to SSC&B Lintas (November 25, 2004) Ad Fest at Munnar (November 24, 2004) Indian YoungGuns make it big (November 23, 2004) Mudra floats new agency along with Rapp Collins (November 20, 2004) HLL ropes in Elephant Design to give shape to Lipton kiosks (November 17, 2004) Pharma industry hikes adspends on OTC products (November 16, 2004) Ad industry makes gains despite Diwali slump (November 13, 2004) `In advertising, get simple, get real' (November 11, 2004) Credit card cos up adspend (November 10, 2004) Broadcasters told not to accept ads from defaulters Samsung, Motorola, Reckitt in dock (November 09, 2004) Star Plus jacks up advertising rates (November 03, 2004) Contract floats second agency Core (November 03, 2004) Godrej plans new ad campaign for security equipment (November 03, 2004) Coke slashes adspend by 20 per cent (November 03, 2004) Australian cricketers lead off the field too (October 28, 2004) O&M launches B2B practice (October 27, 2004) Lowe Personal bags DLF retail account (October 26, 2004) Health Ministry may clamp down on TV ads for `magic' pills (October 25, 2004) Southern regional advertisers see better reach thru English channels (October 22, 2004) Birla Group plans major ad campaign for UltraTech (October 22, 2004) Cartoon Network adopts new rating mechanism for ads (October 21, 2004) Workshop on advertising in Coimbatore (October 16, 2004) Saatchi & Saatchi eyes branding, ideas consultancy (October 15, 2004) Anugrah Madison unit in Mumbai (October 13, 2004) Yahoo! Plans to sell instant messaging slots to Indian clients (October 12, 2004) Monster hopes to net more Popos thru `happy job' concept (October 09, 2004) TBWA India lands creative account of Bajaj Allianz (October 08, 2004) Aaj Tak campaign, Coke's TV commercial bag Dainik Bhaskar award (October 08, 2004) Now, `health' is the promo tool to beat ban (October 04, 2004) Marriage portal plans to step up adspend (October 02, 2004) Colgate-Palmolive teams up with IDA for awareness campaign (October 01, 2004) `Telecom, entertainment sectors poised to be big online spenders' (October 01, 2004) Creative head's exit does not worry Mudra chief (September 28, 2004) daCunha chief gets award for Amul butter campaign (September 27, 2004) Dalmia seeks Govt consent to advertise non-tobacco bidi (September 25, 2004) Prasar Bharati to intensify campaigns to promote DD (September 25, 2004) It's easier to change ads than toothpowders (September 25, 2004) O&M plans to change organisational structure (September 25, 2004) Advertisers worried over Men in Blue's dip in form (September 21, 2004) 9 ad agencies chosen for AIDS awareness campaign (September 21, 2004) Invista launches Lycra campaign from Bangalore (September 18, 2004) Triton bags tea brand Wagh Bakri account (September 18, 2004) Radio Mirchi to charge advertisers at 1-second pulse rate (September 18, 2004) Madison acquires TeamWorks, forays into in-film advertising (September 18, 2004) Special invitee to AAAI panel (September 16, 2004) Marketing goodies in US... try advertising in India (September 14, 2004) Violation of ICC clause Tata Tele to remove hoardings featuring Saurav, Pathan (September 14, 2004) Bombay Dyeing to showcase new designs thru TV ads (September 13, 2004) Digitised jukebox spells moolah for Real Image (September 11, 2004) Euro RSCG bags Polaris associate's account (September 09, 2004) East meeting West? (September 09, 2004) Hazy rules on tobacco ads in sports put media in spot (September 07, 2004) HC directive to Heinz India on Complan commercial (September 04, 2004) LIC Housing ropes in Radeus Advertising (September 02, 2004) ICC not to permit on-screen ads during Super Series (September 02, 2004) Onida devil in new avatar (September 02, 2004) Saatchi & Saatchi to handle Chateau Indage ad account (September 02, 2004) JWT plans segmented campaign to promote Pondicherry Tourism (September 01, 2004) Triton Comm plans alliances, buyouts to foray into events (September 01, 2004) Triton bags Karnataka Tourism ad account (August 29, 2004) Western Rly Mumbai clocks 68 pc rise in ad revenue (August 28, 2004) Lowe bags mandate to promote Cobra beer (August 27, 2004) Aircraft as an ad medium (August 26, 2004) Red Tape shoes ad account shifts to Percept H (August 26, 2004) `Indian advertising must carve a niche for itself' (August 26, 2004) Everest bags Rs 25-cr biz (August 25, 2004) Is this licensed? (August 19, 2004) Rathore lands historic medal, but advertisers may not line up (August 18, 2004) Cricket still the main draw (August 17, 2004) Bajaj Capital hires Madison Creative (August 13, 2004) ICICI Bank moves credit cards creative account (August 13, 2004) Zenith Optimedia relaunched in India (August 12, 2004) Canco strikes gold at NY Festivals (August 11, 2004) Now, a 24-hour channel for ads! (August 11, 2004) Srinivasan Swamy takes charge as AAAI President (August 10, 2004) Ambience Publicis ads to feature in US trade journal (August 10, 2004) Mudra scouts for new agency brand (August 10, 2004) MNCs ad(d) spice to lure the right talent (August 09, 2004) 4 PR agencies in race for BSNL image makeover (August 08, 2004) Everest looks to scale new heights (August 07, 2004) Fiat set to launch new campaign this month No more high-decibel endorsements (August 07, 2004) Triton to handle creatives for Yes Bank (August 04, 2004) Mudra South to handle all Nutrine brands (August 04, 2004) `Ad industry needs to change client perceptions' (August 03, 2004) AP Minister wants outdoor ad panels to use solar power (August 02, 2004) New AAAI President (August 01, 2004) FMCG cos turn aggressive on adspend (August 01, 2004) Asia Cup garners less ad revenue than Indo-Pak series (July 31, 2004) ESPN English telecast draws more ads than Hindi on Star Sports (July 31, 2004) Rs 4.5-cr ad spend to back Good Knight's new variant (July 30, 2004) 1pointsize bags NY Festivals nominations (July 29, 2004) Vertical growth (July 28, 2004) Condom ads may make a comeback on DD (July 27, 2004) Euro RSCG bags Veedol account (July 24, 2004) Media services set for churn with advent of global players (July 22, 2004) FCB study gauges consumers `tech mood' for advertisers (July 20, 2004) Hutch faces heat over Dravid ad hoardings (July 20, 2004) Star TV, Times group to support revamped Triple A Awards (July 20, 2004) `Chax' is National Creative Director for Rediffusion (July 20, 2004) TBWA Anthem bags Zandu balm account (July 15, 2004) O&M Chennai bags Nippo account (July 14, 2004) JWT scripts a shop for film stories (July 14, 2004) Madison bags AirTel media a/c (July 13, 2004) TV channels worry over dues as media accounts switch hands (July 13, 2004) Media rakes it in with Budget day ad spend (July 10, 2004) Biscuit cos tough cookies amidst wary marketers (July 06, 2004) Ministry, SEBI vying to educate investors (July 05, 2004) Kewal Kiran scouts for new agency to handle Lawman, Integriti brands (July 03, 2004) Pepsi rolls out new campaign (July 02, 2004) Lintas IMAG unit expands services (June 30, 2004) TV networks unbundle channels to sell airtime (June 29, 2004) Carat India plans to acquire media cos (June 29, 2004) Burnett's Black Pencil to focus on below-the-line business (June 26, 2004) AOL to acquire Advertising.com (June 26, 2004) Piyush unfazed (June 25, 2004) Nokia initiates campaign on mobile imaging (June 25, 2004) Can Indian ad agencies cage the Cannes Lion? (June 23, 2004) Can Indian ad agencies cage the Cannes Lion? (June 23, 2004) Rediffusion bags Space TV account (June 19, 2004) Broadcasters seek service tax exemption on ads (June 18, 2004) O&M makes another 360 degrees move with two promotions (June 16, 2004) Madison hikes stake in Anugrah (June 15, 2004) `Pulli Raja' gets the message across forcefully (June 10, 2004) Star India to broadbase advertising revenues New strategy being put in place to step up growth (June 10, 2004) UTV unveils logo for kids channel (June 09, 2004) Dabur files contempt petition against Emami (June 09, 2004) Bombay Dyeing's new ad campaign (June 09, 2004) Tata AIG Life has new logo, slogan (June 08, 2004) The magic of steel, with a `warm touch' (June 08, 2004) Officer's Choice brings liquor, beer brands under single agency (June 08, 2004) High visibility (June 04, 2004) Advertising by AC cos may heat up this year (June 03, 2004) Enterprise Nexus to handle Inorbit Mall's media buying (June 03, 2004) Advertisers, broadcasters cross swords on service tax (June 02, 2004) Eloquent silence (June 02, 2004) Lintas centre offers PG course in media management (June 01, 2004) Bombay Dyeing to increase ad spend (June 01, 2004) Cigarette cos smart as pan masala majors pump up ad spend (May 26, 2004) ICICI Prudential appoints MindShare as media agency (May 25, 2004) Mudra South gets new Executive VP (May 25, 2004) Ad clutter in Indian TV `well below' global norms (May 22, 2004) O&M bags Bajaj K-60 bike ad account (May 21, 2004) Fine-tuning of ad campaigns (May 20, 2004) Ogilvy unveils new business unit (May 19, 2004) SSC&B Lintas to handle energy drink from Triumph (May 19, 2004) Shringar signs up Contract Advertising (May 18, 2004) Alcobev plans surrogates for its beer brands (May 18, 2004) Rasna rejuvenates ad campaign with young mothers (May 15, 2004) JWT, Starcom bag Hungama TV account (May 15, 2004) Contract replaces Everest for LG Care creatives (May 14, 2004) Oil cos' sell-off sees ad spurt (May 08, 2004) Empty hoarding (May 08, 2004) SC seeks ad revenue details from Ten Sports (May 07, 2004) Rupa & Co shifts ad account to Bates (May 06, 2004) Ban on tobacco ads: Outdoor advertising to witness a churn (May 06, 2004) Chennai FM players complete an year on air (May 05, 2004) TBWA India to revive interactive unit (May 05, 2004) JWT bags Parry's Sugar account (May 04, 2004) Making hay while sun shines (May 03, 2004) Mudra bags 3 accounts for brand building (May 03, 2004) Lowe bags Rs 60 cr worth new business (May 01, 2004) Congress tops poll ads in print (May 01, 2004) V. Kalidas elected President of Ad Club Madras (May 01, 2004) Enterprise Nexus to help switch Anchor to a new image (April 29, 2004) It's bye to tobacco ads in two days ... but picture on surrogates still smoky (April 29, 2004) Mohan Menon of O&M hangs up his boots (April 28, 2004) Lower Parel to Upper Worli (April 27, 2004) Hanmer & Partners to set up Dubai office (April 27, 2004) BJP plans to unleash ads on TV channels (April 25, 2004) Alleged misleading advertisement MRTPC rejects Nirma's plea against HLL (April 23, 2004) Pepsi peps up Dukes Lemonade ad campaign (April 21, 2004) Index for online ads efficacy in pipeline (April 20, 2004) Dentsu Comm bags Blaupunkt ad account (April 20, 2004) Airing programmes on poll eve TV channels face dilemma over `political' stars (April 18, 2004) Success on the ground (April 17, 2004) Maximize India re-launched as Maxus (April 16, 2004) No need to ship your models from Mars (April 12, 2004) Political ads: EC given 3-days' time to fine-tune proposal (April 09, 2004) Prasar Bharati hikes DD News ad rates (April 09, 2004) St. Luke's to handle Godrej's `Perfect Home' furniture brand (April 07, 2004) Lintas IMAG to revitalise Dalda brand (April 06, 2004) Himalaya Drug plans mega ad campaign (April 05, 2004) Rediffusion makes its mark in Lanka (April 01, 2004) Godfrey Phillips sees nothing surrogate here (March 31, 2004) Indo-Pak series: Worry over high ad rates (March 26, 2004) Britannia appoints Maximise as media planning agency (March 25, 2004) MAA Bozell to revamp operations in South (March 25, 2004) Mudra South bags Trigger Jeans ad account (March 23, 2004) O&M is `Agency of the Year' (March 22, 2004) IMAG beefs up management with executive council (March 20, 2004) IB&W gets back Skoda account (March 19, 2004) Marico plumps for Madison to handle media (March 18, 2004) JWT bags Pinnacle Info account (March 18, 2004) Ten Sports' move to hike ad rates may hit roadblock (March 18, 2004) US-based ad co Be International forays into India (March 18, 2004) Showdiff Worldwide plans to showcase Indian talent (March 17, 2004) Beehive bags Tourism Malaysia account (March 16, 2004) Linterland bags BBC Hindi Seva Account (March 16, 2004) Of inch tapes and weighing machines (March 15, 2004) First ODI: Prasar Bharati rakes in Rs 10 cr in ads (March 14, 2004) `Marketing, advertising key to business growth' (March 14, 2004) TV channels to carry political ads despite ban (March 13, 2004) Ranjan Kapur is now WPP Country Manager (March 13, 2004) Godrej moves Xs ad account (March 12, 2004) Cyrus to star in BenQ campaign (March 12, 2004) Lintas brings Lowe Health under IMAG fold (March 11, 2004) Rewards in ad awards (March 11, 2004) Hitachi to launch new ad campaign (March 11, 2004) Saatchi & Saatchi MD to oversee creative functions (March 11, 2004) Anti-Tobacco Law: `Ad ban will rob consumers of informed choice' (March 11, 2004) Grey bags Emirates' South Asia account (March 09, 2004) Dilmah Tea scouts for ad agency in India (March 09, 2004) Hatsun's `low fat' ad boosts milk sales (March 08, 2004) Relaxation of RBI norms brings new advertisers to large foreign channels (March 07, 2004) Tobacco ad ban: Different strokes for different folks (March 05, 2004) India-Pakistan series: AIR spot rates up (March 04, 2004) Broadcasters' plea on poll ads turned down (March 04, 2004) Electrolux signs up OMS as media planning agency (March 03, 2004) Elegant sets up shop in Nagpur (March 02, 2004) All set for onslaught on smoking promos (March 01, 2004) Political parties cannot air ads on TV or radio: EC (February 28, 2004) McCann Erickson is creative agency for 3 Marico brands (February 27, 2004) SBI MF looking for new ad agency (February 27, 2004) Ads must be truthful: Padamsee (February 26, 2004) Whirlpool India retains FCB Ulka (February 25, 2004) Indo-Pak cricket series: Madison Outdoor targets Rs 8 cr from in-stadia ads (February 21, 2004) O&M to handle Mehta group's cement brands (February 21, 2004) I&B Ministry, EC meeting to decide on political ads on TV (February 20, 2004) Hindustan Sanitaryware's new campaign to focus on South (February 20, 2004) Pepsi aims to trigger more thirst with new adverts Yeh dil maange - to appear no more (February 18, 2004) Indo-Pak cricket: Betting on value for money (February 15, 2004) Godrej appoints local agency to handle Sofit account (February 12, 2004) Will tobacco cos ride F1 to beat the ban? (February 11, 2004) Who is Arjun's father? (February 09, 2004) Don't chicken out of consuming eggs... (February 09, 2004) Ban on tobacco product ads to take effect from May 1 (February 08, 2004) Prem Mehta at Lintas helm (February 07, 2004) Jagdish Acharya joins Mudra (February 06, 2004) O&M plans research centres to study local idiom for ads (February 04, 2004) Sasi launches ad academy (February 04, 2004) Concept bags ONGC divestment account (February 02, 2004) What's a political party if not a marketer? (January 27, 2004) `Foreign' campaign to take Weekender fashion forward (January 22, 2004) Everest bags LG Care account (January 22, 2004) Kochi Corpn drive against name boards (January 21, 2004) Mudra, Percept to handle creatives of Pantaloon Retail (January 20, 2004) Rs 100-cr poll blitzkrieg on cards (January 19, 2004) Aaren Initiative to offer ad services for malls, multiplexes (January 17, 2004) Fresh ad campaign for Bada Thums Up (January 17, 2004) Perilous perch (January 12, 2004) Porter Novelli in dual alliance (January 09, 2004) Euro RSCG sees 30% growth this year (January 08, 2004) Bajaj Auto brand image set for overhaul (January 06, 2004) HLL allots 10% of detergent sales for advertising (January 06, 2004) `Celebrity tax' puts cos, ad agencies in a bind (January 05, 2004) Spykar appoints Initiative Media for media buying (January 03, 2004) Remembering Shunu (January 01, 2004) Babes in the advertising wood (October 21, 2004) When advertising distracts and not informs (September 06, 2004) Zero distance (July 23, 2004)
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