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Resources
Book MarkKolkata tanners form body to run effluent plants (June 23, 2004)
Kolkata tanners form body to run effluent plants (June 23, 2004)
It pays to work on relationships (December 23, 2004)
To stay in the Navy, you need six excuses! (December 16, 2004)
Cola wars are good for ad agencies (December 09, 2004)
Buzz factor bets on media edge, not paid ads (December 02, 2004)
Marketing needs three Vs and seven transformations (November 25, 2004)
Pep up your brand talk with some philosophy (November 18, 2004)
Sales training need not be blood sport (November 11, 2004)
The brand idea has to enter your company's systems (November 04, 2004)
If you aren't the lead dog, the view never changes (October 28, 2004)
`CRM might seem cost-effective but doesn't help much' (October 21, 2004)
On the `most admired car company' (October 14, 2004)
Your job is to get, keep and grow customers (October 07, 2004)
A story of strength in images (September 30, 2004)
A story of strength in images (September 30, 2004)
A story of strength in images (September 30, 2004)
People respond to genuineness (September 23, 2004)
Momentum is the fuel that drives strategy into action (September 16, 2004)
Name of the game is naming from nowhere (September 09, 2004)
The difference between zapping and zipping (September 02, 2004)
The intersection of content & commerce (August 26, 2004)
Steer clear of `Swiss Army knife thinking' (August 19, 2004)
On monumental stupidities (August 12, 2004)
And the ball came tumbling after... (August 05, 2004)
The growing bio marketspace (July 29, 2004)
The secret of Beckham's popularity (July 22, 2004)
Your customers may soon grunt and point (July 15, 2004)
Rehearse your lines to sell services (July 08, 2004)
Get law on your side (July 01, 2004)
Be conscious of the brand you are building (June 24, 2004)
Stop keeping your idea a secret (June 17, 2004)
Youth is a matter of choice (June 10, 2004)
Spice up your bland brands (June 03, 2004)
Why do firms persist with ineffective ads? (May 27, 2004)
Product design is rock climbing, not free fall (May 20, 2004)
Don't advertise yourself into bankruptcy (May 13, 2004)
Stop spray-and-pray marketing (May 06, 2004)
I think, therefore IM (April 29, 2004)
Customers like mindful salespeople (April 22, 2004)
Catching snowflakes & creating snowballs (April 15, 2004)
A book on media lingo (April 01, 2004)
Write the best headline, every time (March 25, 2004)
Creativity is not enough ... (March 18, 2004)
Ten tools you can use Monday morning (March 11, 2004)
Any sponsors for ladies' rooms in airports? (March 04, 2004)
Don't give 15 per cent to the agency (February 26, 2004)
Love-hate relationship with advertising (February 19, 2004)
Catch the `Ka-ching' mantra (February 12, 2004)
Seismic change in macro-marketing (February 05, 2004)
Senses guide in a world of spin (January 29, 2004)
Paw marks on profit graph (January 22, 2004)
Cut through the message clutter (January 15, 2004)
Quality is an entry-level factor (January 08, 2004)
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