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Resources
AdvertisingAAAI, Ad Club Mumbai join hands to host Goafest ’08 (December 27, 2007)
Expanding target segment the advertising way (December 27, 2007)
Netizens drive up sales of automobile companies (December 26, 2007)
Raymond to enter readymade garments (December 07, 2007)
Questas, Sun Micro teams joint winners at Ad Club BL quiz (December 02, 2007)
mGinger gets $2 m funding from Draper Fisher (November 29, 2007)
Mom’s the word in new ad campaign for chyawanprash (November 29, 2007)
Ad Club BL Quiz on Dec 1 (November 27, 2007)
Injunction against Wipro ad (November 24, 2007)
Walt Disney ties up with GroupM (October 17, 2007)
Whirlpool plans Rs 20-cr ad spend for festive season (October 11, 2007)
Vyas Giannetti gets ICL project (October 10, 2007)
Dabur entering malted food drinks segment (October 05, 2007)
Ashesh Kumar Sarkar passes away (October 02, 2007)
Fans roll out red carpet for T20 team; so do advertisers (September 27, 2007)
ESPN scores a winner as 20-20 ratings zoom (September 24, 2007)
Google offerings for advertisers (September 21, 2007)
Funny, irreverent and inoffensive (September 20, 2007)
Fanta’s new youth-oriented campaign (September 19, 2007)
Mudra appointment (September 12, 2007)
Oxemberg gets aggressive (September 04, 2007)
Is Indian cricket about stars in the game or vice versa? (August 25, 2007)
Did Hindustan Unilever get its rural pitch right? (August 04, 2007)
Madhukar Kamath is AAAI President (July 31, 2007)
New role for Sonal at Bates Asia (July 27, 2007)
Nirvik appointed CEO in G2 (July 25, 2007)
Honour for Sumanto Chattopadhyay (June 27, 2007)
Exec Creative Director for Mudra (June 27, 2007)
Grey Worldwide bags silver lion at Cannes (June 23, 2007)
Two new members join Rediffusion team (June 22, 2007)
O&M bags Direct Lion at Cannes (June 20, 2007)
Piyush Pandey is O&M Vice-Chairman (June 09, 2007)
Swamy and his times (June 07, 2007)
Uninspiring logo (May 30, 2007)
Lowe India appoints Brent Gosling (May 15, 2007)
TBWA India bags `Agency of the Year' award (May 14, 2007)
Fixed timings likely for adult content (May 09, 2007)
Henkel India's Ranju Mohan is Ad Club Madras President (May 01, 2007)
ESPN-Star launches cricket channel (April 25, 2007)
Sapient bags ADDY awards (April 14, 2007)
Mudra plans trade marketing foray (April 10, 2007)
BCCI decision stumps sports management cos (April 09, 2007)
Seshadri is Anugrah Madison MD (April 06, 2007)
O&M's new Chennai creative head (April 06, 2007)
Cricketers will bounce back, say brand managers (March 28, 2007)
GoaFest '08 to have Afro-Asian flavour (March 22, 2007)
O&M bags agency of the year award (March 06, 2007)
New Mudra Creative Director (March 06, 2007)
Renuka Jaypal to head Ogilvy Indonesia (March 02, 2007)
WPP merges Bates Asia with David (February 23, 2007)
Agencies run on emotions (February 22, 2007)
Shock marketing backfires, or does it? (February 19, 2007)
`Competition in confectioney market will get harsh' (February 15, 2007)
Group M to fix Future Media's pricing strategy (February 14, 2007)
Nimbus Communications plans to acquire new sponsors (February 10, 2007)
Subha Barry to address IAA (January 23, 2007)
Godrej Sara Lee begins re-branding exercise (January 19, 2007)
Rewind. Reflect. Rejuvenate. (December 27, 2007)
The Abby from AAAI (December 27, 2007)
Creative Chairmen (December 20, 2007)
Making advertising accountable (November 15, 2007)
SadAsia 2007 (November 08, 2007)
AdAsia 2007: Enter the ‘digilogue’ mode! (November 08, 2007)
Disappointing fare (November 01, 2007)
Shock and awe (October 25, 2007)
AdAsia 2007 (October 18, 2007)
Cricket is back with a bang (October 04, 2007)
Cheeka and Vodafone (October 04, 2007)
Celebrations, cement and Bollywood (September 27, 2007)
IAA in the USA (September 27, 2007)
When being ‘bindaas’ matters (September 13, 2007)
Coke’s little drops of profit (September 13, 2007)
Papa? Appa? Acha? ... Oh God! (September 06, 2007)
Mobile services ads: Fairness farfetched? (September 06, 2007)
A change of face (August 30, 2007)
Wooing the fairer sex (August 23, 2007)
New Leader? (August 23, 2007)
Not child’s play! (August 23, 2007)
IAA new age initiative (August 16, 2007)
Masses don’t like crass (August 16, 2007)
President Kamath (August 09, 2007)
Whither advertising? (August 09, 2007)
Hello again! (August 02, 2007)
‘Ideas are fragile, shy things’ (August 02, 2007)
Podding an ad campaign (June 14, 2007)
Hop, skip and jump (June 14, 2007)
Well-rounded in a flattened world (June 14, 2007)
A business of ideas (May 31, 2007)
Why Jet should not change (May 31, 2007)
Audience be damned! (May 17, 2007)
The goodness of dirt (May 10, 2007)
Winning at Goafest (May 03, 2007)
The ICC drops the World Cup! (May 03, 2007)
`Scam ads don't build the brand' (May 03, 2007)
Culture, cricket and consumers (April 26, 2007)
Provoked (April 26, 2007)
Power play (April 19, 2007)
The power of brand properties (April 19, 2007)
The last bastion (April 12, 2007)
Cricketing woes (April 05, 2007)
De-risking the name of the game (April 05, 2007)
Tales of a traveller (April 05, 2007)
It's just not cricket anymore (March 29, 2007)
All about love (March 29, 2007)
Ad Review (March 29, 2007)
Scam and scandal (March 22, 2007)
Set to hit the big time (March 22, 2007)
Abby awards (March 15, 2007)
The North-South Internet divide (March 15, 2007)
Mess success (March 08, 2007)
Fair to the fairer sex? (March 08, 2007)
A mean game (March 08, 2007)
Nothing `neo' (March 08, 2007)
DHL goes `all the way' (March 08, 2007)
Remunerating agencies (February 22, 2007)
Got ideas? (February 22, 2007)
No fad this (February 15, 2007)
A question of ethics? (February 08, 2007)
Prasoon Joshi. Rising Indian. (February 08, 2007)
The `new' and `improved' integration! (February 01, 2007)
A golden initiative (February 01, 2007)
What's the big idea? (February 01, 2007)
Whither ad-people? (January 25, 2007)
CAStaway! (January 18, 2007)
The great outdoors (January 11, 2007)
Getting innovative (January 11, 2007)
Welcome 2007 (January 11, 2007)
"Those were the days ... ","Ramanujam Sridhar (January 04, 2007)
‘Star-studded’ domestic cricket fails to impress advertisers (December 11, 2007)
Now, a site for shoppers to compare offers on TV (November 19, 2007)
Word-of-mouth most powerful ad tool: Nielsen (October 09, 2007)
Cricketers may regain celebrity endorsements (August 17, 2007)
Cause and VFX (August 09, 2007)
Shock and awful? (July 05, 2007)
Surf, sand and Goafest (May 03, 2007)
Pitch to screen (April 19, 2007)
`Advertisers cannot renegotiate World Cup deals' (March 27, 2007)
Shock & awe ... the future's now (February 01, 2007)
Draftfcb bags Rs 100-cr biz (December 28, 2007)
‘India has the potential to redefine advertising’ (December 27, 2007)
The gut and gore of 2007 (December 27, 2007)
Real estate cos sustain ad industry growth (December 26, 2007)
R.K. Swamy BBDO to work in close connect (December 15, 2007)
Allied Media bags Su-Kam account (December 14, 2007)
An insider’s view of Indian advertising (December 13, 2007)
Management rejig at Lowe India (December 13, 2007)
AB Mauri plans Rs 5-cr campaign to promote bread consumption (December 12, 2007)
Hind Unilever inks ad deal with 9X (December 07, 2007)
Ads of FMCG firms under ASCI’s scanner (December 01, 2007)
Pyramid Saimira acquires 51% in Dimples Cine Advertising (November 30, 2007)
New agency to market P&G site (November 29, 2007)
The innovation imperative (November 29, 2007)
Mudra focusing on biz growth in South (November 28, 2007)
First league cricket ready for takers (November 27, 2007)
UTV scores a winning ‘Goal’ (November 22, 2007)
Bates David bags Chik, Meera accounts (November 20, 2007)
Intl award for RCom ad campaign (November 17, 2007)
Wipro gets injunction against Godrej soap ad (November 17, 2007)
The trouble with ethics (November 15, 2007)
Canon mulls series of advertising campaigns to promote printers (November 14, 2007)
Ogilvy India finalists make it to global cup in Spain (November 13, 2007)
Business communicators awards (November 13, 2007)
Going the M-ad way (November 12, 2007)
Ads on tickets: Railway move gets mixed response (November 10, 2007)
US ad agency starts India ops (November 08, 2007)
TV advertisement volumes post steady 33% climb in Jan-Sept (November 08, 2007)
Media convergence co launched (November 07, 2007)
Publicis to acquire Hanmer & Partners (November 01, 2007)
‘We need to compare our work with the best in the world’ (October 25, 2007)
TV ads of instant foods on the rise (October 23, 2007)
Print preferred medium for ads: Assocham (October 20, 2007)
Pril TVC to star contest winner (October 12, 2007)
BBDO India bags 7UP account (October 11, 2007)
Insurance is a matter of trust (October 11, 2007)
The left brain thinker (October 11, 2007)
Dish TV to raise Rs 1,100 cr (October 09, 2007)
Small, regional papers to get more Govt ads (October 03, 2007)
BIG 92.7 FM rolls out campaign (September 29, 2007)
Vodafone unleashes media blitzkrieg to re-brand Hutch (September 26, 2007)
India wins, so do the sponsors (September 25, 2007)
Branding and media (September 20, 2007)
‘It’s Vodafone from tomorrow’ (September 20, 2007)
Broadcast Audience Research Council formed (September 20, 2007)
Viewership ratings: Twenty20 may score high (September 18, 2007)
ADAG’s BigStreet buys ad rights for Delhi Metro (September 18, 2007)
New team at ABC (September 15, 2007)
Cricinfo bets big on mobile advertising (September 14, 2007)
Axis offers ad opportunities (September 12, 2007)
Future Media inks ad deal with Inox multiplexes (September 12, 2007)
Mudra DDB bags VW account (September 12, 2007)
Bacardi moves to Leo Burnett (September 11, 2007)
Ad spend: `Real estate, telecom top ' (September 10, 2007)
JWT teams up with Mindset (September 04, 2007)
141 Sercon’s digital initiative (September 04, 2007)
Hyderabad airport ad contract (August 29, 2007)
TBWA is creative agency for MAX (August 22, 2007)
Liquor cos withdraw surrogate, misleading ads (August 21, 2007)
Star, Broadcast Initiatives tie up (August 18, 2007)
Star, Broadcast Initiatives tie up (August 18, 2007)
A president and a gentleman (August 16, 2007)
Brand new India! (August 15, 2007)
Buy-buy Indians? (August 15, 2007)
Royal Classic launches new look campaign (August 13, 2007)
Bayer picks media partner (August 11, 2007)
Nimbus Sport wins new media rights for English Premier League (August 10, 2007)
‘Digital advertising has tremendous potential’ (August 04, 2007)
Trade portal for ad industry (August 02, 2007)
Three D Holograms plans to enhance digital advertising (July 28, 2007)
‘Indecent’ undergarment ads banned (July 27, 2007)
‘India is a small market but catching up fast’ (July 26, 2007)
O&M relaunches Meridian with new biz (July 18, 2007)
IPG buys out FCB Ulka (July 13, 2007)
O&M scouts for specialist agencies to take over (July 12, 2007)
Big Bang Awards on July 27 (July 11, 2007)
WPP eyeing acquisitions in India (July 11, 2007)
Across the globe, at one go (July 09, 2007)
IPG Group takes control of Lintas India (July 04, 2007)
Auto majors go aggressive on marketing, raise ad spend (June 24, 2007)
Microsoft ad platform targets social network sites (June 22, 2007)
The hardsell of Sivaji, the Boss (June 20, 2007)
HolograFX brings `floating image' option to advertisers (June 19, 2007)
Publicis bags Aviva campaign rollout contract (June 19, 2007)
Hindustan Lever may discontinue Fair & Lovely ad (June 16, 2007)
Sun TV shares jump on expectations of higher ad revenues (June 15, 2007)
Bharatmatrimony lines up Rs 57-cr ad spend plans (June 15, 2007)
We want to be a creative superstore (June 14, 2007)
Sam Balsara, Noomi Mehta acquire stake in PMG (June 13, 2007)
PayPod set to unveil online, mobile advertising platform (June 09, 2007)
Transitions Optical plans mega ad campaign on UV-protected eyewear (June 08, 2007)
Do you smell your sari? (June 07, 2007)
Visual Computing focusing on TV commercials (June 07, 2007)
New V-P for Grey Worldwide (June 05, 2007)
Sobha Developers' media agency (May 31, 2007)
PSUs good business potential for ad firms, says Jairam Ramesh (May 31, 2007)
Four-letter words are the best! (May 24, 2007)
Top ranking for Ogilvy & Mather (May 23, 2007)
`No channel need guarantee viewership' (May 20, 2007)
Director's cut (May 17, 2007)
HCL wooing new customers thru ad campaign (May 16, 2007)
Realtors go on advertising binge (May 14, 2007)
Fortune Comm sees biz from non-financial clients growing (May 12, 2007)
Mudra appoints new Chennai head (May 12, 2007)
Gujarat Alkalies goes green; unveils new logo (May 10, 2007)
The `Singapore girl' may get an Indian face (May 08, 2007)
`The best ads are made for consumers, not awards' (May 03, 2007)
500 entries for Ad Club of Cochin awards fete (May 02, 2007)
Recognition for Madison Media's Cadbury ad (May 01, 2007)
Dabur gets Real with new campaign (April 28, 2007)
Mediaedge:cia bags CavinKare account (April 27, 2007)
"The clear lesson is the need to diversify","D. Murali (April 26, 2007)
AIG campaign connects with Indian customers (April 25, 2007)
Indian Advertising Forum to take shape by next year (April 21, 2007)
TBWA bags Arcelor Mittal's ad biz (April 20, 2007)
MOMS splits business into two units (April 17, 2007)
Legality of BCCI restrictions on endorsements a grey area (April 17, 2007)
Bajaj Auto unveils new ad campaign for 200 cc Pulsar (April 13, 2007)
Publicis launches Red Lion (April 12, 2007)
Madison Media bags buying account for BBC (April 12, 2007)
LED hoarding in Kochi (April 12, 2007)
Arrow TV debut with `crossover look' for men (April 10, 2007)
Cochin Ad Club invites entries for creative award (April 06, 2007)
Patent regime triggers thrust on healthcare communication (April 06, 2007)
PepsiCo set for new cricket campaign (April 05, 2007)
Goa ad awards fest receives over 3,200 entries (April 03, 2007)
BIG 92.7 FM sees more ad revenues from local retailers (March 29, 2007)
No renegotiating contracts: SET Max (March 28, 2007)
Nike to stay on pitch (March 27, 2007)
Advertisers latch on to India-Sri Lanka match (March 24, 2007)
PSU oil cos rework promotional strategies (March 23, 2007)
Optimum Media launching unit for advertiser-funded programming (March 23, 2007)
Star re-negotiates ad rates with HLL, other advertisers (March 22, 2007)
Mobile ads to go more interactive (March 20, 2007)
India Inc shaken but not stirred (March 20, 2007)
Cricket viewers being served trash this season (March 18, 2007)
VGC wins honour at NY fest (March 13, 2007)
OMS wins Sobha Developers account (March 11, 2007)
In business, translation matters (March 10, 2007)
OMS bags realty company account (March 09, 2007)
More TAG monitors installed (March 08, 2007)
Coca-Cola's summer campaign (March 07, 2007)
Sony sells ad inventory for World Cup (March 06, 2007)
Personalised messages soon on billboards in US freeways (February 20, 2007)
Air India to name new fleet after States (February 12, 2007)
3M display screen for in-store advertising (February 11, 2007)
A suitable boy (February 08, 2007)
Ad agency Brand Portrait bags new accounts (February 07, 2007)
SET announces World Cup cricket schedule (February 07, 2007)
Times OOH Media wins ad rights (February 07, 2007)
South Indian Bank unveils new logo (February 06, 2007)
Leo Burnett's new division (February 03, 2007)
Sam Balsara launches second outdoor agency (February 01, 2007)
Vyas Giannetti Creative Sports to handle cricket tournament (January 30, 2007)
MAA Comm bags Heritage Foods retail account (January 30, 2007)
And now, retail media wars (January 29, 2007)
Consumer education key to Tata Sky brand building (January 26, 2007)
`Ad agencies must offer complete solutions' (January 25, 2007)
All about "you"? (January 25, 2007)
`Ad industry doing nothing to stem exodus of talent' (January 25, 2007)
Ad Club Madras honours veterans (January 23, 2007)
`Ads must bring out the core values of a brand' (January 22, 2007)
`Marketers need to counter entropy with special energy' (January 21, 2007)
Radio sees fastest growth in ad revenues (January 20, 2007)
`Advertising needs to give proper lifestyle cues' (January 18, 2007)
ClickJobs.com scaling up TV campaign (January 13, 2007)
Starcom MediaVest's new agency (January 13, 2007)
Mindset Advertising wins award (January 11, 2007)
`Ideas for ads can spring from anywhere' (January 10, 2007)
Radio One looks to take 25 pc of radio ad market in Chennai (January 09, 2007)
Broadcasters not keen to slash ad rates with CAS rollout (January 06, 2007)
BCCI cap on endorsements? (April 16, 2007)
Advertisers hit for a huge six (April 02, 2007)
Advertisers hit for a huge six (March 26, 2007)
SBI top spender in banking print ads (April 03, 2007)
Muted response (May 01, 2007)
Endorsements are premised on a perfect meritocracy (April 18, 2007)
Playing the context card (October 29, 2007)
Amway India launches TV campaign (October 09, 2007)
India-Australia ODIs: Neo Sports aims at Rs 130-cr ad revenue (September 28, 2007)
BCCI packs a punch with a league of its own, and fatter bounty (September 14, 2007)
Marketing with a difference, Tata Teleservices way (March 19, 2007)
Jishnu Sen joins Grey Worldwide (February 24, 2007)
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