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Columns
  • The marketing journey (December 25, 2008)
  • Fundamentals sell more than the cosmetics (December 11, 2008)
  • The melting market (November 27, 2008)
  • Coffee, tennis and James Bond (November 13, 2008)
  • Of retail, realty and reality (October 30, 2008)
  • Controversy as an advertising tool (October 16, 2008)
  • When a city’s a brand (September 25, 2008)
  • When a city’s a brand (September 25, 2008)
  • String advertising (September 11, 2008)
  • Sale: A four-letter word? (August 21, 2008)
  • Socially ostracised snacks? (August 07, 2008)
  • Snacks, sounds and Smart Kitchens (July 24, 2008)
  • Ostracised outdoor? (July 10, 2008)
  • Of brands, buildings and sounds (June 26, 2008)
  • The sin of retail (June 12, 2008)
  • Bricks and bats ask harish bijoor (May 29, 2008)
  • It’s all about the brand! (May 15, 2008)
  • The sky and the marketplace (May 01, 2008)
  • The consumer as seller (April 17, 2008)
  • The theory of consumptive evolution (March 27, 2008)
  • Super-instant cricket (March 13, 2008)
  • Edgy-buzzy gender stuff (February 28, 2008)
  • A brand is a pre-made decision (February 14, 2008)
  • Being responsible vicariously (January 31, 2008)
  • The young and the restless (January 03, 2008)


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