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Resources
AdvertisingNeo Cricket bats for entertainment (December 27, 2008)
RC&M, Ogilvy Outreach bag rural marketing awards (December 23, 2008)
Is India’s brand image in jeopardy? (November 28, 2008)
Emami adds new products to winter care range (November 13, 2008)
i-Vista ties up with RK Swamy Hamsa (November 12, 2008)
‘The 360{+o} concept died a while ago’ (October 16, 2008)
Study on out-of-home medium shows high ad recall (October 14, 2008)
O&M emerges winner at Tamizh Ad Awards (October 03, 2008)
Bharat Patel new chairman of ISA (October 02, 2008)
When a city’s a brand (September 25, 2008)
When a city’s a brand (September 25, 2008)
Madhukar Kamath is ASCI Chairman (September 20, 2008)
Good Relations appoints new COO (September 18, 2008)
Ajai Jhala is BBDO India’s CEO (September 17, 2008)
ESS pays $975 m for Champions League Twenty20 rights (September 12, 2008)
Bank ads (September 05, 2008)
Rediffusion has new group CEO (August 20, 2008)
Madison bags 7 new accounts (August 07, 2008)
Prioritise or perish! (July 24, 2008)
Contract’s Bakshi moves as global biz director on Unilever account (July 15, 2008)
Sphinx Adonis sets up event management retail store (July 05, 2008)
Cannes do good (June 20, 2008)
The ‘green’ offer (June 19, 2008)
A tingle down the spine (June 19, 2008)
RK Swamy’s market planning guide (June 14, 2008)
Pratap Bose is Mudra Group COO (June 11, 2008)
Pranesh Misra leaves Lowe Worldwide to start new venture (June 10, 2008)
Pindar Set to consolidate operations; eyes new media (May 29, 2008)
IPL’s credit roll starts with Shah Rukh Khan (May 15, 2008)
Cricket break in between commercials (May 15, 2008)
Ogilvy India appointments (May 14, 2008)
Hephzibah Pathak named President, O&M Mumbai (May 13, 2008)
Rediffusion DYR appointment (May 07, 2008)
Lintas chief Prem Mehta retires (April 27, 2008)
Way2SMS eyes mobile ad pie (April 19, 2008)
Way2SMS eyes mobile ad pie (April 19, 2008)
Ad revenues lift Zee News Q4 standalone net profit (April 18, 2008)
‘Ideas are good, but packaging could be better’ (April 17, 2008)
Goafest seeks to unlock value keys in advertising (April 05, 2008)
‘Internet gaining popularity as core medium of communication’ (April 05, 2008)
Ad agencies take lessons from Nasscom, see need for collaboration (April 05, 2008)
‘Mobile revolution to throw up challenges for media planners’ (April 04, 2008)
Been there, done that (April 03, 2008)
GoaFest. Many firsts (April 03, 2008)
Shiv Sethuraman is TBWA India CEO (April 03, 2008)
G2 to acquire majority stake (April 02, 2008)
Some catchy lines for banks’ ad campaigns (March 31, 2008)
1 Point Size wins award (March 29, 2008)
Concept PR wins award (March 28, 2008)
‘Mobile phone radio offers revenue-earning opportunity’ (March 27, 2008)
Retail ads in print grow 4% (March 27, 2008)
‘Indian print media needs to prepare for storm of digital migration’ (March 25, 2008)
Goafest kicks off on April 3 (March 21, 2008)
‘Advertising is about persuading, not about selling’ (February 21, 2008)
Collapse of old certainties (February 21, 2008)
Ogilvy to design Jaipur’s IPL team brand (February 16, 2008)
Media group Havas leverages digital services out of India (February 08, 2008)
New Public Relations Council head (January 24, 2008)
Future Group to sell apartments thru retail formats (January 18, 2008)
Ybrant completes Oridian buy (January 10, 2008)
Komli gets $7 m funding (January 10, 2008)
Mudra bags award for RmKV ad (January 09, 2008)
Starcom Worldwide appointment (January 03, 2008)
Durables steadfast (December 25, 2008)
Slowdown in its stride (December 25, 2008)
Small sceptics (December 18, 2008)
Is the picture dimming? (December 18, 2008)
Banking on makeovers (December 04, 2008)
The ad that tickles back to concepts (November 20, 2008)
More buck for the bang (November 20, 2008)
‘Mere paas Amma hai!’ (November 06, 2008)
Controversy as an advertising tool (October 16, 2008)
Kiron ABC Chairman (September 25, 2008)
Kiron ABC Chairman (September 25, 2008)
Never give up on the idea! (September 25, 2008)
Never give up on the idea! (September 25, 2008)
String advertising (September 11, 2008)
A colossal endeavour (September 11, 2008)
IAA flags of public service (September 11, 2008)
A story to tell; a cast to die for (August 28, 2008)
K. Kurien. R.I.P. (August 28, 2008)
IAA bats with TERI (August 21, 2008)
Dealing with the slowdown (August 21, 2008)
Main aur meri director, kya team hai! (August 21, 2008)
A compass of one’s imagination (August 14, 2008)
AAAI honours Ranjan Kapur (August 14, 2008)
Tough times call for smart ideas (August 07, 2008)
Madhukar’s second innings (August 07, 2008)
On this and that (July 17, 2008)
Ostracised outdoor? (July 10, 2008)
AdAsia 2009, new venue (July 10, 2008)
Cannes victory (July 03, 2008)
What does the mother brand stand for? (July 03, 2008)
Flight entertainment (May 08, 2008)
Communication in a wired world (May 08, 2008)
‘India will reinvent the way marketing is done globally’ (April 24, 2008)
Is innovation the name of the game? (April 17, 2008)
‘Ad industry needs a CEO’ (April 17, 2008)
Surrogate advertising (April 10, 2008)
Beyond the sun, sand and surf (April 10, 2008)
A time to reflect (April 03, 2008)
A fine madness (April 03, 2008)
What’s surrogate about advertising? (March 27, 2008)
Eventful branding (March 27, 2008)
How green is our advertising? (March 13, 2008)
Playing its cards right (January 31, 2008)
Pachauri at IAA (January 10, 2008)
Ten thoughts for 2008 (January 10, 2008)
Ad industry thrives on spends from telecom, FMCG sectors (December 30, 2008)
Ad spend on big-ticket items may dip this festive season (October 15, 2008)
Under ASCI scanner, HUL withdraws three TV commercials (October 01, 2008)
Advertisers all keyed up on Champions League T20 (September 27, 2008)
Advertisers all keyed up on Champions League T20 (September 27, 2008)
India arrives at Cannes (June 26, 2008)
Print advertising of summer cool products down 25% (June 04, 2008)
‘Education, services, banking lead print ad surge’ (January 05, 2008)
Laptops dominate IT advertising (March 14, 2008)
Ads on trains catching up (May 01, 2008)
Tata Sky to offer regional advertising (December 24, 2008)
Aviation Ministry plans ad campaign to get flyers back (December 22, 2008)
Dhoni joins Bachchan in Dabur Honey ad campaign (December 19, 2008)
Ad club office-bearers appointed (December 17, 2008)
New Chairman for Grey Asia Pacific (December 16, 2008)
Cricket is still the best platform for advertisers (December 16, 2008)
TV ad volume up 28% during Jan-Sept 08 (December 16, 2008)
Heinz waves study report to prove ‘superiority’ over Horlicks (December 12, 2008)
Durables majors stick to ad budgets despite slowdown (December 10, 2008)
Outdoor media, hoardings going vacant on poor market sentiment (December 06, 2008)
Aliens appoints Grey Singapore (November 28, 2008)
The agency that keeps walking (November 27, 2008)
ASCI not impressed with P&G, HUL face cream ads (November 27, 2008)
‘It’s the intangibles in brands that endure’ (November 27, 2008)
Broadcasters get ready to beat slowdown blues (November 25, 2008)
Google sees strong shift towards online ads (November 22, 2008)
Finger-lickin’ Muralitharan hits the spot for KFC (November 20, 2008)
Tata Sky consolidates creative biz (November 14, 2008)
Rediffusion – Y&R’s new unit (November 12, 2008)
Young cricketers set to bowl over advertisers (November 11, 2008)
JWT Mindset wins Ad Club awards (November 11, 2008)
TV advertising of shampoos up 65% (November 08, 2008)
McCann brings communications agency TAG to India (November 06, 2008)
Remove liquor ads at airports: Ramadoss (November 01, 2008)
Ministry advisory to Star One (October 29, 2008)
Airtel scores with DTH campaign (October 23, 2008)
Slowdown has ad agencies revisiting strategy (October 21, 2008)
Getting creative with retail (October 16, 2008)
Adspend forecast trimmed to 4.3 % (October 15, 2008)
TBWA appointment (October 15, 2008)
Mobile ad: As you like it (October 13, 2008)
Reality shows offer more drama for advertisers (October 10, 2008)
Rediffusion|DYR unveils new identity (October 08, 2008)
Limca launches new communication initiative (October 07, 2008)
Sachin in new TV ad for Royal Bank of Scotland (October 04, 2008)
Top FM stations plan ad tariff hike (September 27, 2008)
Top FM stations plan ad tariff hike (September 27, 2008)
Bates 141 forms Executive Committee (September 26, 2008)
Mindshare rebrands corporate identity (September 25, 2008)
Bartle Bogle Hegarty set for India launch (September 25, 2008)
Aegis launches Posterscope India (September 23, 2008)
MNC banks expected to slash ad spend (September 20, 2008)
Thums Up to launch new ad (September 20, 2008)
Mobile ads grab more slots on TV (September 17, 2008)
JWT’s creative chief quitting (September 16, 2008)
2 TBWA officials quit (September 13, 2008)
‘Observation key to producing good advertisements’ (September 11, 2008)
Advertising Club Madras Tamizh Awards on Oct 1 (September 09, 2008)
Is trade discount liable to withholding tax? (September 08, 2008)
TV & radio grab print space (September 02, 2008)
Idea Cup renews advertiser interest in cricket (August 27, 2008)
IAA, TERI join hands ‘to light a billion lives’ (August 26, 2008)
‘Stop telecasting Axe ads’ (August 24, 2008)
“We have to link up with societal change.” (August 07, 2008)
TV ad volumes grow 26% during January-June (August 05, 2008)
Virtual realty (July 30, 2008)
Ranjan Kapur to get first AAAI lifetime achievement award (July 30, 2008)
Print advertising of cellular phone services down by 25% (July 29, 2008)
TechFront bags $5-m ad contract from European football clubs (July 26, 2008)
Advertisers not keyed up on Olympics (July 23, 2008)
TV advertising by domestic airlines drops 27% (July 17, 2008)
Print advertising by education sector up 14% (July 15, 2008)
OnMobile's ad service (July 09, 2008)
Ad spend projected to grow at 6.6% globally in 2008 (July 05, 2008)
Print advertising of ACs up 11% (July 04, 2008)
Chennai FM stations eye outdoor ad budgets (July 03, 2008)
ESPN STAR Sports bags FIFA rights again (July 03, 2008)
VC fund for Ozone Media (July 03, 2008)
Where consumers seek out ads (July 03, 2008)
UFO Moviez picks NDTV Media (July 02, 2008)
AC advertising on TV up 49% in Jan-April (July 01, 2008)
Cycling away to Cannes (June 26, 2008)
‘We need to live up to our talent, potential’ (June 26, 2008)
IPG wins Jet's global ad contract (June 26, 2008)
Why India won big (June 26, 2008)
Videocon appoints Publicis (June 21, 2008)
BIA is Bangalore’s new advertising hotspot (June 18, 2008)
Castrol to spend Rs 100 cr on ads, promos (June 18, 2008)
Jivox ties up $10.7-m funding (June 17, 2008)
Cisco keen to be seen as hardcore tech player (June 14, 2008)
Ashish Bhasin quits Lowe Worldwide (June 13, 2008)
Ads sans brands are bland (June 12, 2008)
Better prospects for print, outdoor at Cannes this year (June 12, 2008)
Govt bans Lux Cosy ad (June 11, 2008)
Print advertising grows 5% in Q1 (June 11, 2008)
Bangladesh tri-series ad spots sold out (June 11, 2008)
Meridian Comm sets up shop in Delhi (June 11, 2008)
Samsung Telecommunications plans new ad (June 06, 2008)
Celebrating the arrival of Cricket’s big league (June 02, 2008)
A scam a day will keep clients away (May 29, 2008)
Aerated soft drinks top TV ad volumes for ‘summer cool’ products (May 27, 2008)
CAs can advertise in a limited way (May 25, 2008)
M&C Saatchi appointment (May 23, 2008)
IL&FS Investsmart a/c for DDB Mudra (May 22, 2008)
With ‘max’ ad rates, Sony looks to IPL’s next season (May 21, 2008)
Cell phone services top TV ad volumes in January-March (May 17, 2008)
Jingle beeps (May 16, 2008)
Lynn de Souza is Chairman & CEO of Lintas Media Group (May 16, 2008)
Limca taps into truck art to connect with consumers (May 16, 2008)
Do you think that tobacco and alcohol advertising should be banned? (May 12, 2008)
Brand Portrait co-founder leaves to set up new agency (May 09, 2008)
Injunction in favour of Britannia (May 08, 2008)
Mirinda unveils new campaign (May 08, 2008)
Liquor cos put ad campaigns on hold (May 05, 2008)
Indian ad industry attracting overseas attention (May 03, 2008)
Broadcasting federation looks to resolve surrogate ads issue (April 30, 2008)
High ad rates keep FMCG biggies away from IPL matches (April 29, 2008)
R. Seshadri is President, Ad Club Madras (April 29, 2008)
RMG Connect expands team (April 24, 2008)
‘Creative opportunity lies in hoardings ban’ (April 22, 2008)
After IPL inaugural, TV viewership ebbs (April 22, 2008)
Ad council launches copy advice service (April 22, 2008)
Percept consolidates group cos (April 19, 2008)
Percept consolidates group cos (April 19, 2008)
Burson-Marsteller forms South Asia network (April 18, 2008)
‘There is not enough creativity in advertising today’ (April 17, 2008)
I&B and Health Ministries to discuss ban on surrogate advertising (April 17, 2008)
Goafest to host Abbies for next five years (April 16, 2008)
Ban on hoardings comes as ‘massive blow’ to industry (April 16, 2008)
Mumbai Indians ropes in Hrithik Roshan (April 15, 2008)
Oridian partners FTV for ad traffic (April 12, 2008)
Bangalore O&M bags Goafest awards (April 11, 2008)
Max to launch new campaign to promote IPL (April 10, 2008)
Of awards, cheers and high drama! (April 10, 2008)
‘Celebrity endorsement ads on TV up 49% during 2007’ (April 09, 2008)
Lowe CEO calls for high standards in creatives (April 06, 2008)
M&M hires Strawberryfrog for US, Brazil ad drive (April 04, 2008)
On the agenda ... (April 03, 2008)
Sahara One picks NDTV Media (April 03, 2008)
Mudra Group launches 2 new media specialist units (April 03, 2008)
Ad campaign for Cinthol re-launch (April 02, 2008)
‘FM radio biz can beat projections’ (March 27, 2008)
DLF IPL broadcaster Sony to make Rs 300 cr (March 26, 2008)
Lintas retains Sony a/c in India Mumbai, March 24 (March 25, 2008)
Ban on surrogate ads may cost broadcasters Rs 200 cr a year (March 22, 2008)
Voltas earmarks Rs 30 cr for marketing new AC models (March 20, 2008)
The Dhoni effect: Rise of small town Indian consumers (March 20, 2008)
Lintas Media, Pinstorm in tie-up for pay-for-performance (March 19, 2008)
Internet a big contender for ad space (March 19, 2008)
Online video ad firm Jivox begins India operations (March 15, 2008)
‘Intuition is necessary to copy on data.’ (March 13, 2008)
Mobile services out-pitch soaps and shampoos on TV (March 09, 2008)
Rediffusion wins Titan Xylys a/c (March 08, 2008)
MirriAd, P9 Integrated tie up (March 08, 2008)
‘Focus on intuition, authenticity vital for engaging consumers’ (March 06, 2008)
JWT wins Commonwealth Games campaign (March 05, 2008)
Advertisers’ summit tomorrow (March 04, 2008)
Mountain Dew’s new ad on air from tomorrow (February 29, 2008)
Adobe to leverage rise in online ads (February 29, 2008)
SEBI forms new rules for MF ad warnings (February 28, 2008)
‘BBDO India will be a challenger’ (February 28, 2008)
Lintas bags Dr Batra’s account (February 26, 2008)
Ad fest to kick off in Goa on April 3 (February 26, 2008)
GMR Holdings unveils Delhi IPL team logo (February 20, 2008)
ENN launches digital signage in tie-up with Helius Inc (February 13, 2008)
Godrej mulls foray into television biz (February 07, 2008)
IPL title sponsor bids likely to top Rs 150 cr (February 06, 2008)
Company secretaries allowed to advertise services (February 05, 2008)
C2E plans ‘in-tunnel’ ads for Delhi Metro users (February 05, 2008)
Pepper ’08: Top honchos to be judges (February 01, 2008)
Ad canvassing (January 28, 2008)
TV ads that punch life and more… (January 27, 2008)
MAAC appoints McCann Erickson (January 23, 2008)
Showdiff pulls off Nano event (January 12, 2008)
Henkel backs Pril claim with test (January 10, 2008)
Cricket drama pays, on or off the field (January 10, 2008)
Improving clout with advertisers (January 08, 2008)
Brands take to mobile advergaming (January 03, 2008)
Tobacco, alcohol advertising (May 19, 2008)
How advertising works (November 17, 2008)
Real Image gets US patent for ad distribution, tracking system (September 25, 2008)
IPL vs ICL: A real contest is possible only in a free market! (June 06, 2008)
Microsoft once again targets end-users (April 26, 2008)
On a Net drive (February 18, 2008)
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