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Adani Enterprises has awarded its digital undertakings to Quasar Media, which is managed by GroupM in India. The deal includes undertaking the company’s strategy across social media, search engine optimisation, media planning and buying and online reputation management. The account would be handled by Quasar’s Mumbai office. The Adani Group has revenues of about $9.4 billion. The globally integrated infrastructure player has businesses spanning coal trading, coal mining, oil and gas exploration, ports, power generation, transmission and gas distribution, among others.
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