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The premium readymade apparel brand Allen Solly from the Aditya Birla Group—owned Madura Fashion and Lifestyle has entered into an exclusive partnership with the famed tennis grand slam tournament Wimbledon to sell men’s wear.
The partnership will also mark the launch of Allen Solly’s sub—brand Solly Sport, the company said in a statement here today.
“Solly Sport will market an exclusive line of men’s wear lifestyle apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with a French design firm to bring cutting edge on and off court tennis fashion to the domestic market,” it said.
The new collection will be available in more than 200 stores, it added.
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