All India Management Association (AIMA), the national apex body of management professionals in the country, has conferred the high performance brand award for 2013 on Amul, the milk brand marketed by Gujarat Cooperative Milk Marketing Federation (GCMMF).

The annual award is conferred on distinguished professionals and organisations for making outstanding contribution to their organisations and to recognise excellence in management, entrepreneurship and leadership, according to an Amul release here.

AIMA and RK Swamy BBDO had instituted the Award in 2009.

For the year 2013, Srinivasan Swamy, Jury Chairman and Past President, AIMA, along with others, unanimously decided to bestow the award on Amul. GCMMF is the largest food products marketing organisation of India with an annual turnover of Rs 13,735 crore during 2012-13.

This award was given in reorganization of the path breaking achievements of GCMMF which has successfully used commercial marketing to enrich the lives of millions of farmers. It has achieved market leadership in all the categories that it operates in.

R S Sodhi, Managing Director, GCMMF, who will receive the award on behalf of 35 lakh milk farmers of Gujarat, said the brand Amul is growing at the rate of 20% CAGR since last five years. “For the current year, we are expected to grow at 30% and would reach turnover of Rs. 18,000 crores”.

The award will be presented to GCMMF during AIMA's 58th Foundation Day and National Management Day, scheduled to be held on February 21, at New Delhi. The past recipients of this award included State Bank of India (2009), Life Insurance Corporation of India (2010), Wipro Technologies (2011) and Apollo Tyres (2012).

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