Bengal Tools Ltd — a part of the Rs 1,000 crore Shrachi Group — has tied up with Srei Sahaj, an e-village initiative of Srei Infrastructure Finance Ltd, for leveraging their network to grow its farm equipment business, Mr Ravi Todi, Managing Director, Bengal Tools, said.

The tie-up would be primarily aimed at creating awareness among farmers about various farm equipment.

“We will be conducting a pilot project in ten districts of Orissa covering about 100 villages. The pilot project will be on for about three months and based on its success we will roll it out in other states like Bengal, Bihar and Tamil Nadu in due course,” Mr Todi told Business Line.

“The agro division of the company deals with the assembling of farm equipment such as power tillers, reapers and weeders. The company plans to expand its product line by introducing newer variants of existing products to garner higher business and increase its market share.

“We want to expand our product offering by introducing two new product variants of our existing product with better capacity and higher power. These products are currently undergoing the testing and certification process,” he said.

Growth

The company aims to achieve 55 per cent growth in its agro vertical by selling close to 8,000 units of farm equipment this fiscal, he said.

Talking about its engineering division, Mr Todi said that the company plans to start manufacturing equipment for bulk material handling, for steel and power plants.

“We are in talks with two-to-three companies for collaboration in the manufacturing of bulk material handling equipment. We hope to firm up something within the next three months and we hope to roll out by next fiscal,” he said.

Bengal Tools aims to grow its turnover by over 65 per cent to Rs 250 crore by the end of this fiscal.

The agro division accounts for almost 40 per cent of the company's total turnover at present.

(This article was published on September 24, 2011)
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