United Spirits Ltd (USL) is set to focus on emerging markets, primarily Asian and African markets, and is looking at joint ventures and franchisees for this through its newly formed Emerging Markets Division.

The company expects about 20 per cent of its revenue to come from beyond India in the next three years, Mr Ashok Capoor, Managing Director, USL, told presspersons on the sidelines of the company's annual general meeting (AGM).

“We are specifically looking at Nigeria and Angola in Africa, and we are selecting two markets to attack in Asia during the current fiscal,” he added. The company, which currently exports from India, would look at both manufacturing and distribution, Mr Capoor said.

“As we set aggressive growth targets, we have to look at our back-end and logistics, and we have started investing in primary distillation and multi sub-station plants, and also have a project to set up our own glass bottling plant,” Mr Vijay Mallya said at the company’s AGM.

The company will set up a glass manufacturing plant at Vijayawada, Andhra Pradesh, at an investment of Rs 350 crore, according to Mr Capoor. The company would manufacture about 600 tonnes of glass per day. This will be India’s single largest glass bottle manufacturing facility, Mr Mallya said. Considering it is one of the most important parts of the supply chain, “it will give us strategic control of core areas of business,” Mr Mallya added.

(This article was published on September 29, 2011)
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