Tata Motors plans Ace assembly venture in Indonesia

    N. S. Vageesh
    Raghuvir Srinivasan
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Mr P.M. Telang.
Mr P.M. Telang.

The next international stop for automobile giant Tata Motors is Indonesia. The company has plans to start assembly of the successful Ace range of light commercial vehicles.

“We are looking at Indonesia quite seriously which in several ways is a replica of the Indian market,” Mr P.M. Telang, Managing Director (India Operations), Tata Motors, told The Hindu and Business Line in an interview in Mumbai last week.

Asked if it would be a full-scale manufacturing venture, Mr Telang said: “It is always step by step. Assembly is the first step. We do see local content ratio rising rapidly as ASEAN has good amount of component infrastructure. So we see good possibilities of growth.”

Ace will be the first model that the company would assemble in the south-east Asian country.

The knocked down kits of Ace, meant for assembly in Indonesia will be supplied from India. This will later be followed by passenger vehicles.

Tata Motors launched the Ace branded as “Ace Super City Giant” in Thailand in November 2010. It has an assembly plant in Bangkok as a joint venture with the Thonburi Group which assembles pick-up trucks for the Thai market.

(This article was published on February 10, 2012)
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