Automotive major Mahindra & Mahindra Ltd today announced the launch of the Alfa Plus, a longer deck variant of its 3 Wheeler Alfa Load carrier in Andhra Pradesh useful for some captive segments.

Alfa Plus has been designed for intra-city load transport, especially suited for the captive segments such as the distributors of mineral water, gas cylinders and consumer goods. It comes equipped with longer wheelbase or an ergonomically designed, comfortable and spacious cabin while having a powerful engine and excellent mileage too.

Mr Vivek Nayer, senior Vice-President, Marketing, Automotive Division, Mahindra & Mahindra Ltd, said, This product is specially designed to cater to the needs of captive segment businessmen and traders and will make transportation of voluminous cargo easier.”

This product will roll out from M&M’s plants at Haridwar and Zaheerabad.

(This article was published on June 26, 2012)
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