JK Paper is targeting end users of copier paper directly to push its products in this segment.
It is looking at large information technology companies, public sector and photocopier services providers to step up sales of copier paper.
The company is positioning its copier paper range on quality and cost savings for users following its exclusive tie up with HP for the ColorLok technology.
ColorLok technology, which is exclusively available to JK Paper in India, involves surface treatment of paper that improves quality of print and compatibility with laser printers, inkjet printers, photocopiers and all DTP applications. JK plans to compensate shops offering photocopier services the annual maintenance contract which can go up to Rs 7,000-8,000 for a photocopier machine, according to Mr A. K. Ghosh, who heads marketing at JK Paper.
“It is a huge savings for the jobbers,” he said.
The move is significant in the context of the large production capacity addition for JK Paper in this segment.
The company’s new unit in Rayagada, Odisha, will add an annual capacity of about 1.65 lakh tonnes of copier papers in 2013.
Some of the older capacities will be diverted to other paper segments. As the market absorbs the capacity addition, JK Paper will step up copier production in the subsequent year.
Copier paper demand
The total annual copier paper demand in the domestic market is estimated at about six lakh tonnes a year, he said. It is growing close to about 10 per cent.
Mr Larry Tracy, Director, ColorLok, HP, who was in India last week as part of an awareness programme on the technology, said over the phone that globally about 10 large paper companies have tied up with HP for ColorLok technology.