Foraying into the ready-to-eat segment, Double Horse Manjilas has launched ‘Ready-to-pat payasams in three variants. Film actor and dancer Shobana, who is the brand ambassador, launched the product at a function held here.

The products, made from ingredients that are hygienically processed and packed using state-of-the-art technology to retain the natural taste and flavours, will be available in 3 variants — rice ada, vermicelli and wheat.

The products have a one-year shelf life. The range would be available at all leading food stores, supermarkets and grocery stores, Renji John, Chairman of the company, said.

The company, he said, is eyeing a turnover of Rs 200 crore this year against last year’s Rs 120 crore.

Double Horse enjoys a strong market presence across India and also exports products to West Asia, US, Australia, Canada, Singapore, South Africa and European countries.

(This article was published on August 19, 2012)
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