CavinKare said on Tuesday that it has appointed Bollywood actor Parineeti Chopra as brand ambassador for its deodorant brand ‘Spinz’
“We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today,” CavinKare Marketing Manager, Keshav Kumar, said in a statement.
Chopra is a great fit for the brand and the company is happy to be associated with such a youth icon, he added.
Commenting on her association with the brand, Chopra said: “The brand’s values also gel well with my personality in terms of style, attitude and appeal. So, when this opportunity came to me I was quite excited about this association“.
Chennai-based CavinKare Group posted turnover of Rs 1,100 crore in 2011—12. It employs around 3,000 people and has a network of 5,351 stockists which cater to 25 lakh outlets nationally.