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British luxury sports car maker Aston Martin plans to introduce one new super luxury car every year in the Indian market.
While the company is now marketing the DB11, a new variant of Vantage model will also come soon.
The new two-door super luxury car DB11, which comes with 5.2 litre twin-turbocharged V12 engine and incorporating new design and technology, is expected to boost the company’s sales in India.
“Performance of Aston Martin brand has been good in India though the past three years were slow. But with the new car DB11, we expect the sales to see a boost. We have secured 5-6 bookings so far in India and expect the number to go up in the coming months,” Gaurav Parikh, Marketing Manager of Performance Cars, exclusive dealers of Aston Martin marquees in west and southern parts of India, told BusinessLine . Over the past four years, the company has sold about 70 cars in India as compared with other super luxury car brands’ cumulative sales of just 30-35 units.
Parikh pointed out that two key things of Aston Martin brand – adaptability and fits-all-age-group – sets itself apart from the competition in India.
“It perfectly suits the Indian road conditions. So the customers use it as every day car. Our cars have long period ownerships when compared with others. Going by the pre-owned super luxury car market, owners of other super luxury brands drive the vehicle for about 2,000-3,000 km and sell it after three years. But for us, we have only two or three owners who are willing to sell the car. Most of our cars in India have done 7,000-10,000 km,” he added.
Aston Martin sells four anchor models and variants including Vantage, Vanquish, Rapide and the DB11.
The ex-showroom price starts from ₹2.5 crore. Rapide is its largest selling model in India accounting for a little over a third of its cumulative sales.
The DB11 is described as the most-awaited super luxury car. It attracted about 2,000 bookings internationally on the launch day as against normal level of 500-700.
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