NCR Corporation India — largely focussed on the banking sector — is looking to widen its net and provide technological solutions in verticals such as retail and hospitality, according to Managing Director Navroze Dastur.

Better known in India as a leading ATM manufacturer, NCR Corporation wants to change this perception and position itself as a leading ‘self-service technology provider’ for the Indian market, akin to its standing in markets abroad.

This company — which began its Indian journey in 1996 — currently gets nearly 80 per cent of its revenues from the Indian financial sector. Going forward, NCR Corporation India is looking at the retail industry, accounting for 30 per cent of company’s total revenues in the next three years.

“Similarly, we are looking at hospitality (quick service restaurants etc) -- where we play a key role in software -- to contribute 15 per cent of total revenues. Financials will stay a major contributor for us", Dastur said in an interview here on Friday.

To illustrate NCR’s role in hospitality, Dastur cited the example of Burger King, which came into India with NCR software. Today, the whole Burger King chain in India was being driven by NCR software at the back end, he added.

On the retail front, Dastur was confident that more global retail giants, both single- and multi-brand, will enter India in the coming days, albeit in a gradual manner.

He said NCR Corporation India was well positioned to leverage on the existing relationships its parent enjoyed with many retail industry giants such as Walmart and Tesco.

“Because FDI in the retail space did not happen earlier than what everyone was talking about, we were on wait-and-watch to see how the retail industry shapes up. Now, there is good clarity on the regulatory front and we expect to see some gradual movement from global retail industry toward the Indian market. It won’t definitely be a flood but more of a gradual pace", Dastur said.

Stating that NCR Corporation India’s engagement with retail and hospitality segments had just started, Dastur also saw the company establishing presence on the telecom and technology vertical in the coming days. "These are the areas that we are focusing on and would like to see ourselves growing into substantial size", he said.

New entity Asked how the US-based cashpoint supplier Diebold’s $1.8 billion acquisition of its German peer Wincor Nixdorf would impact the Indian market, Dastur said the combine would not have a major impact on the Indian market.

“Even after this acquisition, we (NCR Corporation) will be retaining the number 1 position in India. This deal is not going to upset the applecart here. The new entity — Diebold Nixdorf -- is expected to have a market share of 43 per cent, lower than our current market share of 48 per cent", Dastur said.

As on date, India has around 220,000 installed Automated Teller Machines (ATMs), of which about 1,00,000 are from NCR Corporation.

Strong growth Given the Indian government’s focus on financial inclusion, Dastur expects strong growth in the ATM market in India in the coming years with total ATM count going up to 4,00,000 mark by 2020.

"ATMs are here to stay. ATMs in my view will play a key role because there is no way to bridge or fill the last mile. Even business correspondents cannot do it. Because it is convenience that is important for any channel to succeed", Dastur said.

India today has 130 ATMs per million people. This is expected to increase to 200-220 ATMs per million people by 2020, according to Dastur. In US, there are 1,500 ATMs per million people. China has 350 ATMs per million people

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