Audi, German luxury car manufacturer, has hiked prices across models in India by up to 4 per cent from July 15.

“The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive,” said Michael Perschke, Head, Audi India.

The prices of sports utility vehicle Q5 would increase by Rs 1.52 lakh and sedans A6 by 1.8 lakh and sports sedan R8 by Rs 4.42 lakh, the company said in a statement.

The luxury car maker also increased prices of other models.

Audi had sold a total of 750 units sold in June 2013, a growth of 4 per cent over the same period last year (June 2012: 718 units). For the period January to June 2013, the brand sales grew 21 per cent to 4,846 units as compared to 4,000 units during January to June 2012.

Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26 centres.

rajesh.kurup@thehindu.co.in

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