Comments
Bata India plans to increase its presence in rural areas. The footwear maker will also lay emphasis on increasing its digital footprint through the online shopping format to shore up sales.
Speaking at the company's 84th annual general meeting, Uday Khanna, Chairman, said that the company is aggressively penetrating the footwear markets of Tier-III and IV towns.
"A majority of our population still lives in rural areas and we wish to seize this opportunity by rapidly increasing our presence in these regions by offering stylish and comfortable varieties of footwear at affordable prices," he said.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.