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With the sharp fall in gold prices and renewed interest in jewellery buying, Birla Gold and Precious Metals plans to open 50 stores through a franchise model in the next one year. Speaking to BusinessLine , Nikita Rattanshi, Executive Director, said the primary hurdle in online sales especially with gold jewellery, which are more emotional and high in cost, is the lack of touch and feel. “We intend to tackle this problem by allowing customers to buy our flagship products ‘Shagunn’ online and take delivery at the designated outlets. The first set of stores would open early next month in major cities,” she said.
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