Online retail technology enabler platform BuildaBazaar on Monday announced the launch of its third party application store, offering one-stop solution to merchants to select from various classified application categories.

These categories include feedback, payment gateway solution, surveys, launch and campaign, analytics, reports, customer engagement and selling.

These applications will facilitate BuildaBazaar merchants to use new features and tools to increase demand for their product and improve customer experience on their online store, the Ahmedabad-based e-commerce firm said in a statement.

With a user-friendly interface and a packed feature set, the application will enable merchants to register by following simple sign-up steps as explained for each application.

BuildaBazaar, India's largest ecommerce platform, enables SMEs and MSMEs to start their online store at a nominal cost. The third party application store offers various applications for the e-commerce stores at competitive rates and allows merchants to focus on their business growth instead of on technology investment.

Manu Midha, Vice-President, Infibeam.com, said the company plans to grow this vertical further by focusing on helping application developers’ work on the platform and assisting merchants integrate these.

BuildaBazaar is a SaaS-based Do­it­yourself e­commerce platform for retailers in India and abroad, powered by Infibeam.com, a leading online retailer.

Started in 2011, BuildaBazaar currently powers more than 25,000 online retail stores. It has presence in India, UAE, Qatar, Saudi Arabia and Africa. Some of the clients using the BuildaBazaar platform include Airtel, Crossword, VIP Bags, Prestige, TheMobileStore and Axiom Telecom.

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