Comments
Cadbury India, a part of Mondelez International, has launched a new television campaign (TVC) to introduce Tang’s new one litre pack.
Targeted at mothers, the new TVC highlights the fun and convenience of the new pack. It also showcases how mothers can motivate their children to make their own bottle of the soft drink in simple steps.
Developed by Bates CHI & Partners, the TVC is based on the insight that children always love to do exactly the opposite of what they are told.
Speaking about the campaign, Amit Shah, Associate Vice-President, Powdered Beverages, Gum and Candy, Cadbury India said, "Our new campaign communicates and highlights the convenience of the one litre pack, through slice of life moments between a mother and child. We hope to trigger a behaviour change of making Tang in a bottle, as it offers ease and simplicity without compromising on the taste".
The launch of the TVC is to be supported by a 360 degree campaign, including outdoor activations, sampling, radio and print campaign in urban and semi urban cities across India.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.