Comments
The digital imaging company Canon India is eyeing a 10 per cent market share in the digital photo album print space in India in the next three years.
Alok Bharadwaj, Executive Vice President, Canon India said that the commercial photo printing market in the country is estimated at ₹3,300 crore and of this 20 per cent is digital, which is to the tune of ₹700 crore. With growing customer expectation, he said there is enormous scope for creating value in this space.
He was speaking to Business Line on the sidelines of the launch of DreamLabo 5000, the commercial inkjet printer in Kerala hereon Thursday.
Priced nearly at ₹4.5 crore, the new product revolutionise the photo printing industry by providing a high quality alternative to the traditional silver halide technology, he said adding that India is undergoing a massive transition from the conventional analogue and silver halide technology to digital photo printing.
The photography market in the country, according to him, is estimated at ₹10,000 crore which includes photo printing and cameras. Of this, 40 per cent constitutes single print that remains flat and the shift to digital from commercial printing was only 20 per cent.
The demand is mainly driven by weddings, followed by travel photography, family celebrations. In India, 10 million weddings happen every year and there is a demand for 7.5 million photo albums every year from wedding segment.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.