Online jewellery firm CaratLane has made two of its senior employees co-founders of the business. Avnish Anand, Senior Vice-President — Product and Category Management, and G Gurukeerthi, Senior Vice-President, Technology and Fulfilment,will be co-founders of the business along with CEO and Founder Mithun Sacheti, according to a company statement.

“Avnish and Guru have stood by the vision of CaratLane, and helped it materialise with their strong commitment and exceptional talent. It gives me immense pleasure to have them join me to lead our future endeavours,” said Sacheti, Founder & CEO, CaratLane.

The strong technology platform that Gurukeerthi helped build has seen CaratLane emerge among the top e-commerce sites with a seamless consumer experience.

Anand was the first employee of CaratLane and was instrumental in shaping the key business strategies of the company. He has led the company in setting up an online sales team and continues to drive his efforts to make impressive changes on the website and customer engagement, added the statement.

Recently, Titan Company bought 62 per cent stake in CaratLane valued at ₹357.24 crore.

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