European menswear brand Celio will be increasing its focus on e-commerce. Celio Future Fashion, which had seven per cent of its sales from e-commerce, is expecting about 40 per cent increase in sales in this channel by next year, Chief Executive Officer Rajiv Nair told news persons. “We are also planning to launch a pilot in Bangalore on click and collect sales on the lines of the practice in Europe besides focussing on franchise route,’’ Nair said. The click and collect model would allow a customer to choose from a wide variety of products on the Web and pick it up from the nearest stores.
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.