Australian fast-food chain Country Chicken has launched its first restaurant in India in Nungambakkam, Chennai. The quick-service restaurant chain’s master franchisee for the South, Tantush Foods, will expand its presence across the four Southern states through sub-franchising.

Country Chicken, which has 450 outlets across Australia, New Zealand, Saudi Arabia, Russia and Fiji, is keen on exploring the Indian market, as “there is a great opportunity for the quick-service food sector to grow rapidly here”.

Though the company is on the lookout for a master franchisee for the North, East and West, the focus would be to expand its presence in the South first. Announcing the launch of the store, Peter Austin, CEO and Chairman of Country Chicken, said the company would set up central processing plants, where almost 75 per cent processing of the dishes would be done to ensure standardisation of taste and quality of the food.

The restaurant entailed an investment of over Rs 1.5 crore.

According to Jolly Banerji, Managing Director of Tantush Foods, as this is the flagship outlet, it had to set up a processing facility and cold storage facility here. “However, for expansion in the South, each outlet may involve an investment of around Rs 75 lakh,” he said.

ravikumar.r@thehindu.co.in

(This article was published on April 5, 2013)
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