Daimler India Commercial Vehicles Pvt. Ltd, a wholly-owned subsidiary of Daimler AG, has sold 1,098 units of the newly-launched BharatBenz heavy-duty truck range, since its launch in September 2012.

Three models of heavy-duty trucks (25-tonne rigid, 25-tonne construction and 31-tonne construction) were launched on September 26 in Mumbai. Since then, the trucks have been launched in various markets across the West, East and South.

As of end-2012, outlets have been opened in 30 locations and the network is set to expand to add 79 locations through 2013, said the company release.

Marc Llistosella, Managing Director & CEO, said: “2012 was very eventful. We showcased our trucks, completed our plant, began the production of our trucks and finally launched our heavy-duty trucks. Even through tough market conditions during and after our launch, BharatBenz has achieved this milestone.”

V. R.V. Sriprasad, Vice-President, Marketing, Sales & After-sales, said: “We are confident that the market in 2013 will resurge and with newer additions to our product range, BharatBenz will create a substantial impact.”

2013 will see the launch of more models, including light and medium duty trucks, said the release.

The BharatBenz trucks are backed by financial support from Daimler’s financial arm — Daimler Financial Services.

BharatBenz Insurance offers cashless facility including zero depreciation, said the release.

BharatBenz has also tied up with Indian financial institutions ICICI, HDFC, Sundaram Finance, Shriram Transport Finance, Kotak, Cholamandalam, IndusInd, Reliance Capital, Srei, Magma & Axis Bank for financing solutions.

(This article was published on February 14, 2013)
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