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Global food company Danone has announced expansion plans in its health-food-drinks (HFDs) segment with the launch of Protinex Grow.
Protinex Grow is a health drink formulated for adolescents ( 8-15 years). The product will be launched in West Bengal and Karnataka in the first phase. These States collectively have a market share of 22 per cent of the family HFD business of India.
Commenting on the launch, Rodrigo Lima, Managing Director, Danone India said, “The launch of Protinex Grow is a unique innovation in the family Health Food Drinks’ segment that addresses the specific protein requirements of children during the second growth spurt.”
“We have aggressive plans to double our sales in the nutrition portfolio by 2020 and also grow the overall business in India. We have lined up 10 new launches this year to expand our portfolio. We recently launched our global infant formula brand Aptamil in India,” he added.
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