Comments
Dentsu Aegis Network, a global communications digital agency, has launched an experiential marketing agency psLive in the Asia-Pacific.
psLive will be rolled out to all key Asia-Pacific markets during 2014.
Ashish Bhasin, Chairman, Dentsu Aegis Network South Asia would take on the additional role of Chairman APAC, Posterscope and psLive-Asia Pacific.
Commenting on the launch, Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said, “psLive will play an important role in the Asia Pacific, particularly in key markets like India, ANZ and South East. We see this as a fast growth area for our business in the years to come.”
Detailing the plans for psLive in APAC, Bhasin said, “We will begin with rebranding our existing eperiential business in markets like India, Malaysia and Indonesia to psLive. In the Asia-Pacific, the below-the-line marketing communications spend for key clients is growing at twice the rate of above-the-line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions.”
In a statement, Annie Rickard, Chairperson psLive Worldwide added, “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we would be able to bring media insight into brand experience.”
psLive is to announce countrywise and marketwise roll-out plans shortly, beginning with India.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.