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Tractor manufacturer Escorts Ltd launched its Farmtrac Heritage range at South Africa’s biggest agriculture show, Nampo 2014. The Heritage range is being introduced in South Africa.
These tractors range between 50 HP and 75 HP, and are set to bring about generational change in the tractor markets of South Africa, the company said in a statement.
The ergonomically engineered Farmtrac Heritage series, available both in 2WD as well as 4WD variants, are the most fuel efficient tractors in their class. Escorts Ltd brings with it a mix of Indian engineering excellence and great designs. The new offering is aimed at driving a revolution in the under-served small HP farm market.
The South African tractor industry today stands at 6,000 units a year, which includes tractors up to 450HP. Of these, Indian tractors in operation range between 35 and 90HP category. Escorts Ltd aims to leverage this segment by their new Farmtrac Heritage product line.
The Heritage series has been designed with great cognition and is ideal for small farmers who seek maximum productivity along with harvest benefits. This sub 80 HP segment has a total market of roughly 70,000 tractors annually and with Farmtrac, Escorts aims to acquire 10 per cent of market share by 2020.
In a statement, Rajesh Kumar, Chief International Business, Escorts Agri Machinery, said, "We aspire to become the leaders in designing tractors in sub 80 HP segment. South Africa is poised to be a trend setter for other African countries and it is a key market area for us."
Added Sanjay Kapote, Chief Strategy-International Business, Escorts Agri Machinery, "Looking at the evolving market and customer inclination towards auxiliary category, we are confident that the potential buyers will invest in our tractor. Going forward, we would continue to bring more market apt products."
Escorts have been serving the South African tractor markets since the last 15 years in partnership with DICLA FARM AND SEEDS. It has a wide distribution and service network across the country.
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