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The new Companies Bill has made corporate social responsibility (CSR) the subject of wide debate. Amid the discussions on its relevance, French ophthalmic lens major Essilor is showing how CSR can serve both the company’s corporate interests as well as its social vision.
Under a new programme that the company is starting in collaboration with skills development company B-Able, rural youth will be trained in diagnosing and providing solutions for minor eye-related problems.
Essilor International has created a new division to implement this programme, called 2.5 New Vision Generation (2.5 NVG). The initiative has been kicked off globally as part of its inclusive business strategy, Jayanth Bhuvaraghan, Chief Corporate Mission Officer, told Business Line .
The selected candidates, who are called ‘Eye Mitras’ (‘friends of the eye’), will be trained by B-Able to use a retinoscope and will be provided with a kit for testing eyes. While Essilor and B-Able will continue to hand-hold these young people for the first six months, they will thereafter be encouraged to start their own shops or units, in collaboration with Essilor, to provide solutions for their own villages or towns.
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