eYantra acquires Privilege Corner

eYantra Industries Ltd, a brand merchandising and corporate gifting company, announced the acquisition of Privilege Corner, a Delhi-based corporate rewards solutions provider.

With the acquisition, Mr Phani N Raj, founder of Hyderabad-based eYantra and Mr Mayank Gupta join the board of directors of Privilege Corner. The companies did not disclose the deal value.

Privilege Corner, a Gurgaon-based company was co-founded by a group of youngsters in June 2010. It worked with companies in IT and telecom on the rewards and loyalty programmes.

Mr Phani Raj in a statement said, “eYantra work on benefits and reward programmes to corporate and its employees and Privilege Corner, an employee benefit initiative, would be complimentary. Privilege Corner will implement the loyalty solution for eYantra’s over 1,000 corporate clients immediately.”

Privilege Corner received a seed fund of $2,00,000 from private investors in December 2010. eYantra provides custom made branding solutions serving as a one-stop-shop for ideation, designing and execution for corporate merchandising. It works for companies such as HCL, Microsoft, Dell, Honeywell, Nestle, HLL, HUL, Mahindra Satyam and Dr Reddy’s etc.

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