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Noted fashion photographer Atul Kasbekar, who made his debut as a producer with the Hindi movie Neerja, is all set to float a separate film production venture in collaboration with former Balaji Motion Pictures CEO Tanuj Garg. The new production company will be formalised by April.
“It was important to have a separate company so that it should not be perceived as an extension of the celebrity management business, as we won’t be just working with the talent that we manage under Bling,” Kasbekar told BusinessLine .
The first two projects, which will be produced under the banner of the new film production company, are in the process of being finalised. “We are already having conversations around seven-eight movie projects. We believe the first two movies will fructify soon and will go into production before the year-end,” he said.
Asked about funding for the new venture, Kasbekar said: “The new venture will be backed by our own individual funds. We will work out a development fund. The first two movies will be co-productions and we are in conversation with the studios.”
On his new venture, he said: “We want to build a reputation first. We want to continue to back great stories. Neerja was an unusual movie project that has done well. This diversified country has incredible amount of stories and one just needs to look for them. The essential factor has to be that no one should lose money in the entire value chain.”
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