Italian automotive major Fiat through its Indian arm Fiat Group Automobiles India Pvt Ltd (FGAIPL) has launched Avventura, a contemporary urban vehicle (CUV), in the South Indian market beginning Hyderabad.

The car conceptualised for Indian requirements will be produced at Fiat's Ranjangaon plant in Pune and will be initially sold in India. The company has received number of enquiries since it opened for bookings.

Avventura, which was unveiled globally at Delhi Auto Expo earlier this year, comes with high terrain gauges, functional roof rails, large boot and 60:40 split seats. It has high ground clearance of 205 mm to give a smooth ride. Its Italian design, aggressive and bold character, especially the fashionable rear spare wheel, makes it handy and stylish.

Nagesh Basavanhalli, President and MD, Fiat Chrysler Automobiles, India Operations, said, “The Avventura showcases Fiat’s commitment to India to produce cars designed for India and manufactured for India. As per our three-pillar strategy, we have strengthened our dealer network, after-sales service and with our unique 2014 product portfolio, we aim to become one of the most favoured car companies in India.”

Avventura will be available at exclusive Fiat showrooms across the country. Fiat has made remote parts of the country accessible to its after-sales service with a hub and spoke model where a major distributor in key cities supports the neighbourhood centres.

The company has strengthened its presence in India by opening 125 exclusive dealerships in 98 cities. It also provides a customer relationship manager to every owner of a Fiat car under its Amico programme.

The ex-showroom Hyderabad price of Avventura starts at Rs 6,06,810.

Fiat Group Automobiles India is a fully owned subsidiary of Fiat Chrysler Automobiles. The company, which was incorporated in Mumbai in March 2012, will distribute Fiat and Jeep vehicles in the country through an independent dealer network.

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