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Future Consumer Enterprise, the food and fast moving consumer goods (FMCG) arm of the Kishore Biyani led Future Group, has received an approval to invest and set up a wholly-owned subsidiary in the UAE. The envisaged investment is AED 1.50 million (around ₹2.4 crore).
The new company would be predominantly engaged in the business of export of private labels of the Future Group, as well as the import and export of other branded products in the food, processed food, agri products and FMCG category.
Future Consumer Enterprises was formerly known as Future Ventures, and is engaged in procuring, processing and supplying agricultural commodities in loose and packaged form under various private brands. Some of its private label FMCG brands include Tasty Treat, Clean Mate, Care Mate, Premium Harvest and Fresh and Pure, among others.
It supplies to various formats such as Food Bazaar, KBs Fair Price, Big Apple, Aadhaar, etc, besides other institutional and general traders. Future Consumer Enterprise is the alternate investment arm of the Future Group, and has about 48 distribution centres at 32 locations across 16 states.
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