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Godrej Consumer Products Ltd (GCPL) is foraying into the professional hair colour segment targeted at salons. The company aims to grab about 10 per cent market share in the country the next three years in the professional hair care space.
Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products, said that with higher disposable incomes, consumers are increasingly turning to salons for professional hair colour solutions even in smaller cities.
Launched under a new brand named Godrej Professional, the product range includes 21 hair colour shades along with an extensive hair care range, which includes shampoos, masks and styling serums. These products will initially be introduced in the top four cities before expanding to other key towns.
“The range of products has been developed after nearly two-and-half years of research. So far, we have largely seen international companies offering Western professional hair colour solutions in the country. Our products have been specifically developed keeping in mind Indian consumers and conditions,” he added.
“With our no-ammonia hair colour range, we are clearly bringing in the much-needed product differentiation in the professional segment. We aim to grab 10 per cent market share in this segment in the next three years.”
The professional hair care segment is pegged at about ₹1,200 crore and has been witnessing a growth of 8-9 per cent year-on-year.
The company had developed a separate distribution network and sales team for Godrej Professional. It has also set up a team of technical advisors to educate and advise salon owners and salon stylists.
“We aim to engage and educate about 6,000-7,000 salons in the top 10 cities in the first year,” Kataria added. He said international companies have largely focussed on engaging and educating premium salons in metros, and the company plans to adopt a different strategy.
At 28 per cent tax slab under the GST regime, the tax incidence on hair colour products has gone up. However, Godrej plans to absorb the higher tax incidence and will not be hiking prices for its hair colour products.
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