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Gozoop, a digital media agency , has won the social media mandate for Lipton Ice Tea India, the 50:50 joint venture between PepsiCo and Unilever. “Digital is the quickest medium to communicate with our consumers. We plan to initiate a dialogue with our consumers through social media platforms and also plan to integrate our online presence with our on ground offers and activations for the brand,” said Sudipto Mozumdar, Senior Director-Customer Development, PepsiCo India. Gozoop Online is present in Mumbai, Delhi, Bangalore and Chennai.
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