FMCG firm Hamdard Laboratories is aiming to clock sales of ₹1,000 crore in next three years on the back of growth from existing products, new launches and extension of its heritage brands as Rooh Afza and Safi.

The over 100-year-old company is also planning to enter new segments such as cosmetics while it is looking to set up greenfield plant for its new products.

Moreover, the company is planning to open ten wellness centres across the country, starting with Delhi.

“In the next three years, we intend to touch ₹1,000 crore. We are ready for that. It is clear plan to be there by fiscal 2019-20,” Hamdard Laboratories Chief Sales and Marketing Officer Mansoor Ali told PTI.

He further said: “Primarily, the growth will be fuelled by our existing products and brand extensions.”

The company has a sales turnover of over Rs 600 crore and is growing above 20 per cent from last two years.

Hamdard, as part of its image makeover and to attract the young generation, is planning to extend its brand Rooh Afza into ‘ready-to-drink segment’

“We are trying to make the brand relevant to the younger generation by changing its image in terms of packaging and brand extension. In Rooh Afza, we will have more cool youth based aspirational product like ready-to-drink,” said Ali adding that test launch would be in the third quarter.

The company is considering tetra pack and pet bottles for Rooh Afza, he added.

Besides, Hamdard is changing packaging of Safi and Roghan Badam to attract youth.

On entry into new segments, Ali said: “In our future growth, there would be new categories. So, one of the categories will be cosmetics.”

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