Hindi music television channel 9XM is aiming to up the music viewing experience with an all new look, emphasising a super large video area, enhanced audio quality and brighter bolder vibrant colours.

Designed by the in-house design team of 9XM, the new look aims to provide viewers a full-on immersive viewing experience, with an audio quality that ensures viewers experience the latest Bollywood music with a whole new level of punch.

As Amar Tidke, Content Head, 9X Media said, ``While ideating on the new look, our strategy was `Keep it snappy, keep it seamless, keep it smart.''

Given the short attention span of today's youth, the channel has always been on the lookout for new things, added Sunder Venketraman, Programming Head at 9XM.

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