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Hyundai Motor India aims to cross 5 lakh units in domestic sales this year, up from 4.8 lakh units last year.
The company plans a major revamp of its dealership network and roll out at least two new models every year to sustain its leadership and market share.
Launching 4 new dealerships based on GDSI (Global Dealership Space Identity) in Hyderabad, YK Koo, Managing Director and Chief Executive Officer of HMIL, said, “Hyundai continues to be the second-largest carmaker in the country and expects to sustain its leadership position by launching at least two new models every year.”
During the year, the roll out of its new Tuscon and another C segment sedan would help the company boost volumes. The company has a capacity to manufacture 7.1 lakh units per annum across two manufacturing units in Chennai. Last year, Hyundai India sold 4.84 lakh units in the domestic market, enjoying a market share of over 17.6 per cent, Koo explained. “Hyderabad is a key market for Hyundai in South India and has great economic potential,” Koo said. Hyundai Motor has a large sales and service network in the country with 448 operational dealers and plans to take this number up to 470 by the end of this year. The dealership network will be thoroughly revamped and upgraded by 2018, he said.
“The first quarter this year has been subdued but generally with the predictions of a good monsoon, passenger car sales are poised to pick up. Within the passenger cars, the sports utility vehicles have been making big strides. In order to consolidate our presence, we will come out with a sub-4 metre SUV, which is missing in our portfolio,” he said.
The new dealerships include South India’s first digital automotive experience outlet at Saboo Hyundai in Secunderabad, Fusion Hyundai, Kun United Car Trax and Talwar Hyundai. While the digital outlet would have an area of 4,300 sq ft, all other dealerships would have space in excess of 35,000 sqft to enhance the Hyundai experience for customers.
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