Two-wheeler maker India Yamaha Motor today reported a 14 per cent increase in sales at 44,691 units in November 2012.

The company had registered sales of 39,162 units in the same month last year, India Yamaha Motor said in a statement.

Domestic sales grew 33 per cent to 37,347 units from 28,178 units. Exports, however, declined to 7,344 units against 10,984, it added.

Commenting on the sales performance, India Yamaha Motor National Business Head Roy Kurian said: “The festive season did play a role in changing the market sentiment, however, due to the current economic conditions and rise in inflation. The festival season has been weak compared to last year.”

He attributed the rise in sales growth to “...strong product portfolio, upbeat customer confidence and new launch in the scooter segment with RAY’’.

Kurian said the company has been reaching out to customers through various initiatives like Yamaha Safe Riding Science Programs and R15 One Make Race Championships to push sales.

The company is also planning to introduce the Yamaha Female Riding Training programme very soon, meant exclusively for women, India Yamaha Motor said.

(This article was published on December 1, 2012)
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