Innovision Healthcare, a herbal healthcare products company started by former scientists of Himalaya Drug Company, has launched 12 products in the personal care, skin care and stress management categories.

Innovision's co-founder and managing director, Baidyanath Mishra worked as a lead scientist for Himalaya in drug discovery. Mishra said he had contributed in designing over 100 products in the global and domestic markets during his tenure with Himalaya.

The company plans to open brick-and-mortar stores within the next 12 to 18 months and will later go online too. All products sold by the company are 100 percent vegetarian. The company also pointed out that enough care is taken to ensure that there is minimum human intervention while manufacturing their products.

The company expects a 13 percent growth in the Indian herbal products market driven by herbal vitamins, dietary supplements topical analgesics and dermatological. The global market for herbal healthcare products is about $100 billion.

“In India and across the world, there is a growing awareness and demand from consumers who are looking at purely herbal and natural products for various health and body related issues,” V Ramana, Chairman, Innovision health care said.

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