Jivox, a San Mateo California based digital marketing company, which having its R&D centre in Bengaluru, has announced that it has raised $6 million in new financing.

The new funding is led by “Brandtech” group You & Mr Jones and its founder David Jones, the former global CEO of advertising conglomerate Havas. You & Mr Jones will also join Jivox’s board of directors, and its senior management team will play a hands-on role in guiding the company into the next phase of its growth.

“We view this strategic investment by one of today's frontrunners in digital marketing as strong testament to the strength of Jivox's Bangalore-based R&D team - and clear evidence of their success in developing the world's most state-of-the art platform for personalized digital advertising,” said Naren Nachiappan, Co founder & Managing Director India of Jivox.

The Jivox IQ platform features innovations in Big Data architectures and machine-learning algorithms, and delivers industry-leading analytics and optimization capabilities. “Backed by significant new capital and strategic guidance from our expanded board, we expect to double the strength of our development team in the short term, underpinning our ability to drive even greater innovations in the future,” Nachiappan said.

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