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JK Lakshmi Cement has tied up with Snapdeal to sell its products on the e-commerce platform.
While the deal provides ease of access, customers have to order a minimum of 10 bags (of 50 kg each) of cement.
JK Lakshmi is the first cement company to tie up with an e-commerce firm for selling products online.
To start with, the products would be delivered in the northern and eastern states.
Besides cement, the company will also offer plaster of paris (PoP), ready-mix concrete and autoclaved aerated concrete (AAC) blocks and gypsum plaster online.
JK Lakshmi has plants in Rajasthan, Gujarat, Haryana and Chattisgarh, and sells products to customers in 14 states, which account for over 50 per cent of all India cement demand.
In addition, the company has 12 ready-mix concrete plants in four states and an AAC block plant in north India.
It has all India presence in PoP and gypsum-based plaster products.
Shailendra Chouksey, Whole-Time Director, JK Lakshmi, said despite being one of the oldest brands with a legacy of over 100 years, the company constantly aims to adopt innovate measures to ensure ease of access to customers.
E-commerce has seen a boom in the past couple of years and is proved to be one of the most effective options to reach out to customers, he said.
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