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Jaguar Land Rover has said it will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a new Technology R&D centre in Portland, Oregon.
JLR’s new research facility on the West Coast will help lead the development of future vehicle infotainment systems. The location of the centre has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where it has been developing collaborative partnerships.
Due to open in 2014, the new ‘Open Software Technology Centre’ in Portland, will complement the JLR infotainment team at its product creation facility in UK. It will employ a team of around 30 infotainment specialists, including 16 software engineers.
JLR and Intel have already begun work on multiple levels across engineering, research and marketing. Multiple programmes are under way to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud.
Dr Wolfgang Ziebart, Engineering Director, JLR, said, “Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organisations such as Intel, we will push the boundaries of future infotainment technology.”
Creating the new technology centre in Portland and the collaborative partnerships it supports will accelerate the creation of the next generation of in-car technologies, features and software for future Jaguar and Land Rover models.
The Portland facility will be Jaguar Land Rover’s first dedicated software R&D operation and will lead the optimisation for automotive applications of a range of new advanced technologies that are currently being developed on the West Coast.
In the future, the Centre will also complement the long-term research projects that will be undertaken by JLR's R&D team at the National Automotive Innovation Campus at the University of Warwick when it opens in 2016. These research projects include electrification, smart & connected cars and Human Machine Interface.
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