Focusing on its value-added steel portfolio, JSW Steel has launched JSW Everglow, a super-premium and technologically superior steel product in the Kerala market. The product's aluminium zinc coating, super durable polyester (SDP) paint coating and bottom colour paint coating makes it uniquely positioned for interior aesthetics as well as strong roofing solutions.

Over the last few years, the company has leveraged its technological capabilities to build a strong value-added steel product portfolio. It has introduced innovative products for a wide range of applications such as home appliances, the solar industry and the automotive industry. The launch of JSW Everglow is part of the company’s portfolio-building plan focused on the roofing and wall category.

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