Just Buy Live is strengthening its foothold in the B2B e-commerce space by appointing Sangeeta Talwar and Theron Carmine de Sousa to its advisory board, who will play a pivotal role in mentoring the team, strengthening its strategic vision, streamlining operations as well as improve its overall brand presence.

Sangeeta Talwar is a well-known business leader with a career spanning over 30 years. Being one of the first ladies to enter the FMCG industry in India, she has set up businesses, built iconic brands and managed companies across diverse verticals. She has served on the board of directors of Tata Tea., Tata Coffee, Eight O’Clock Coffee (USA), Oriental Hotels and Mother Dairy Fruit & Vegetable Pvt. Ltd. Sangeeta was instrumental in creating the ‘Maggi’ phenomenon, the first instant food product in the country, and also launching the ‘Jaago Re’ campaign for Tata Tea, winning her several awards and accolades over the years.

Theron Carmine de Sousa (TC) is ConsultingDirector, Business and Brand Strategy at Ferry Wharf Communications. With a presence in Mumbai, India and Santa Clara CA, USA, FWC is a strategy, design & advertising firm that offers strategic solutions in the design space and has a unique consulting model for business and funding strategy for start-ups. TC is also director at B.T.A. Singapore, a newly formed political consulting & advocacy firm that combines multi-vertical expertise where recent work has delivered exceptional results. He has worked as an Independent Creative Strategist and Advisor to international companies such as DDB Needham Mid-West, Camden Lehman Joint Venture Media & Advertising Fund, Bridgewater PLC, ALB & Company and The Brand Advisory Council.

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